Senior Brand Manager (AstroTech)

PT Astrindo Starvision; Jakarta Utara; On-site; IDR 300.000.000 - 400.000.000; Full time

Job summary

A leading tech distributor in Indonesia is seeking a Brand Manager to enhance market presence through strategic marketing efforts. This role requires a Bachelor's degree and a minimum of 3 years in brand management within tech, SaaS, or platform environments. Responsibilities include market analysis, digital marketing, and cross-functional team collaboration. The ideal candidate is data-driven and possesses strong communication skills.

Qualifications

• Minimum 3 years of experience in brand management, especially in technology environments.
• Proven track record in developing innovative brand sales programs.
• Highly data-driven with skills in managing marketing ROI and budgets.

Responsibilities

• Conduct comprehensive market analysis for new opportunities.
• Develop accurate sales forecasts and manage marketing budgets.
• Lead digital marketing initiatives to increase platform visibility.

Skills

Strategic market analysis

Customer segmentation

Sales analytics

Collaboration skills

Excellent verbal and written communication

Cross-functional leadership

Data-driven decision making

Education

Bachelor’s degree in Marketing, Business, or Communications

Job description

Key Responsibilities

• Conduct comprehensive market analysis to identify emerging opportunities, new customer segments, and competitive trends within the high-tech and space-tech domains.
• Utilize data-driven methodologies to evaluate sales performance, platform usage metrics, and marketing campaign performance (ROI), generating actionable insights to optimize brand strategy.
• Develop accurate sales forecasts and manage marketing budgets to ensure efficient resource allocation and financial accountability.

Brand Development & Communication

• Craft a compelling and technically grounded brand narrative that effectively communicates platform features, value propositions, and product benefits to both technical and non-technical audiences.
• Lead the development and execution of digital marketing initiatives across SEO, SEM, social media, content marketing, and other modern channels to increase platform visibility, adoption, and conversion.
• Oversee crisis communication strategies, including responses to technical incidents, platform performance issues, or adverse media coverage to safeguard brand reputation.

Industry-Specific Expertise & Technical Insight

• Leverage experience within technology, SaaS, or PaaS environments to understand platform lifecycles, subscription models, and customer behavior drivers.
• Collaborate closely with product teams to ensure brand messaging aligns with technical advancements, product roadmaps, and platform capabilities.
• Drive cross-functional alignment with Marketing, Sales, Product, and Customer Support teams to ensure cohesive brand execution and support commercial initiatives.
• Manage relationships with external vendors, agencies, brand principals, and strategic partners to enhance campaign output, efficiency, and consistency.
• Lead negotiations related to contracts, partnership agreements, pricing, and internal resource allocation to maximize brand value and operational effectiveness.

Requirements

• Minimum Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Minimum 3 years of experience in brand management; experience in technology, SaaS, or platform environment is strongly preferred (critical for understanding platform lifecycles and subscription models).
• Expertise in strategic market analysis, customer segmentation, and competitive positioning.
• Strong ability to coordinate pricing and stock with brand principals and other key stakeholders.
• Proven track record in developing and executing innovative brand sales programs for customers.
• A proactive, solution-oriented team player with excellent collaboration skills.
• Proficient in English, with strong verbal and written communication capabilities.
• Demonstrated cross-functional leadership skills with the ability to align Product, Sales, and Marketing teams.
• Highly data-driven, with strong skills in sales analytics, forecasting, and managing marketing ROI and budgets.
• Proven ability to translate complex technical offerings into clear, compelling, and market-ready brand narratives.

ASTRINDO STARVISION is one of Indonesia's leading computer products distributor. Offering hardware and software, recognized with its international reputation of high quality products, good services, and up-to-date technology.

Our mission is to give the highest priority to customer's loyalty by providing best value solutions of the latest and high quality products and services.

We have one of the most complete product portfolios in the industry. We are looking for highly performing people, eager to learn, with innovative thinking and good teamwork.