Retail Marketing Executive

NS BlueScope; Daerah Khusus Ibukota Jakarta; On-site; IDR 300.000.000 - 400.000.000; Full time

Job summary

A leading global steel company in Jakarta is seeking a Marketing Executive to develop and implement effective marketing strategies. Responsibilities include brand management, organizing retail events, and building strong partnerships to enhance product visibility. The ideal candidate will have at least 5 years of experience in marketing, preferably in the building materials or manufacturing sectors, a relevant Bachelor's degree, and strong analytical and communication skills. This position offers a dynamic environment with opportunities for growth.

Qualifications

• At least 5 years of experience in marketing, preferably B2B and B2C.
• Strong understanding of retail dynamics and customer needs.
• Fluency in English, both written and spoken.

Responsibilities

• Ensure consistent brand messaging and positioning.
• Build relationships with key retail partners.
• Organize retail events to enhance product visibility.

Skills

Brand Management

Customer Engagement

Analytical Skills

Strategic Thinking

Communication

Education

Bachelor’s degree in Marketing Management or related field

Tools

Microsoft Office Suite

Adobe Photoshop

Google Analytics

Job description

Job Description

Develop support and implement marketing strategy & initiatives/program and be responsible for executing effective marketing strategies, managing campaigns, and ensuring the brand’s visibility and growth in the retail sector through multiple sources (secondary data, primary data/market research, customer engagement, etc.) both external and internal business environment. Implementation of marketing initiatives through various activities/events, monitor marketing budget/ spending effectiveness & product/ brand performance, market tracking & forecasting, align with department KPIs.

Responsibilities

• Brand Management: Ensure consistent brand messaging and positioning across retail channels, including point-of-sale (POS) displays, advertising, and digital platforms.
• Partnerships Program: Build and maintain strong relationships with relevant key retail partners (Roll-Formers, Co-Branding Partners, Distributors, Applicators/Contractors, Associations, etc) and other related parties to support product placements and campaigns in retail sector.
• Product Launches: Coordinate with product and sales teams for new product launches, including promotional material creation and retail staff training.
• Retail Event Activities: Organize retail events, exhibitions, and promotional activities to enhance product visibility and engage with customers.
• Sales Support: Provide marketing collateral, sales tools, and training to retail sales/staff to support the effective promotion of products.

Qualifications

Proven experience as a Marketing Executive/Specialist with at least 5 years of experience, preferably in the building materials, construction, and/or manufacturing industries within the retail sector, with a strong understanding of both B2B and B2C markets. Bachelor’s degree in marketing management and communication, Business Management, Architecture / Design, Civil or Metallurgy/ Material Engineering or any related field. Strong understanding of customer needs and market dynamics, with a focus on creating value for customers and the brand. Experience in customer engagement and managing relationships to foster loyalty and business growth. Fluency in English (both written and spoken) is required. Analytical and Reporting Skills. Excellent communication & collaboration skills, ability to work cross-functionally with different teams (Sales, Product, Operations) and build strong relationships with internal and external stakeholders. Strategic Thinking and Problem-Solving. Proven ability to work methodically, under minimum supervision with tight deadlines.

Preferred Qualifications

Strong understanding of coated steel industry developments, awareness of market trends, and competitive landscape esp. within the retail sectors. Relevant certifications (e.g., in digital marketing, market research, copy writing) is a plus. Proficient in Microsoft Office Suite, especially Excel (for data analysis and reporting) PowerPoint, Power BI, etc. Understanding of pricing strategies and the impact of pricing on demand and profitability. Knowledge of design tools (Adobe Photoshop, Sketch Up, etc.) and digital marketing tools & platforms is an advantage (e.g., Google Analytics, social media tools).

At NS BlueScope our success comes from our people. We choose to treat each other with trust and respect. We understand that the range of perspectives that result from having a diverse and inclusive workplace will strengthen NS BlueScope’s capability for continued and sustained business success. BlueScope is a global success story with 16,500 people across 16 countries. In our NS BlueScope business, our team of over 2,000 people is our strength and we want our people to be safe and thriving at work. We love what we do. We’re committed to being leaders and innovators in creating and transforming steel into smart solutions that support our communities today and in the future. And we’re committed to driving sustainability and climate action across the business. From our homes and hospitals to bridges, stadiums and critical infrastructure, NS BlueScope is known for our quality and contributions to nation building across ASEAN. Our valued brands serve residential and commercial building and construction markets including COLORBOND steel, TRUECORE steel, ZINCALUME steel, BlueScope ZACS, and LYSAGHT steel building products. At BlueScope, we have a responsibility to one another, to our families, customers, shareholders and the broader community, to build a sustainable business that contributes to protecting all of our futures. As a global organisation with thousands of employees who share passion and expertise in one of the world’s most useful materials, steel, we see an opportunity for BlueScope to contribute and make a real difference. Created by our people, Our Purpose sets our course and gives us the courage and confidence to deliver what matters to our communities around the world, and to attract and retain the very best people to enable us to get there. Our Purpose speaks to why we operate and where we want to be – to see our people work together to inspire our customers, meet our sustainability commitments, deliver value to our shareholders and strengthen our communities for the future. Our Bond outlines the guiding principles that strengthen our business every day. It identifies our key stakeholders, guides how we work together and conduct ourselves, and continues to be our benchmark for success and choosing to do what is right.