Online F&B Brand Manager

SuperFood; Surabaya ꦱꦸꦫꦧꦪ; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading food delivery company in Surabaya is seeking an experienced Online F&B Manager. You will lead brand strategy and operations for platforms like GoFood and GrabFood. Ideal candidates have 3-5 years of experience in the F&B industry and proven success with online food delivery brands. Join a collaborative environment focused on innovation and strategic growth.

Benefits

Competitive compensation package

Qualifications

• 3-5 years of experience in the F&B industry managing successful brands.
• Proven experience managing brands on online food delivery platforms.
• Strong understanding of menu strategy, pricing, promotions, and digital campaigns.

Responsibilities

• Design and execute end-to-end F&B brand strategies.
• Conduct customer research and define brand positioning.
• Collaborate with the Business Development team on merchant partner selection.

Skills

F&B brand management

Online food delivery platforms

Performance analysis

Cross-team collaboration

Communication skills

Job description

Serial Entrepreneur | 10+ years as a tech startup Founder, CEO & CPO | Led 9 startups with 100+ team members | 3x raised in seed investments for 3…

We are looking for an Online F&B Manager to lead brand strategy and operations for food delivery platforms (GoFood, GrabFood, ShopeeFood). This role is responsible for the full brand lifecycle: researching customer needs, defining positioning, selecting merchant partners, managing menu–pricing–promotion strategy, monitoring performance, and driving continuous improvement.

This position is ideal for candidates with proven experience managing F&B brands and hands-on expertise with online food delivery platforms.

Responsibilities

• Design and execute end-to-end F&B brand strategies on food delivery platforms.
• Conduct customer research and define brand positioning.
• Decide hero menus, pricing strategy, and promotions aligned with market trends.
• Collaborate with the Business Development team on merchant partner selection.
• Prepare campaign and content briefs for the Digital Marketing & Content Production teams.
• Monitor brand performance across GoFood, GrabFood, and ShopeeFood (GMV, margin, AOV, ratings, reviews).
• Handle customer feedback (requests, complaints, reviews) and translate it into actionable strategies.
• Manage and propose brand budgets directly to the CEO, in coordination with the Finance team.
• 3–5 years of experience in the F&B industry with a strong track record managing successful brands/outlets.
• Proven experience managing brands on online food delivery platforms (GoFood, GrabFood, ShopeeFood).
• Strong understanding of menu strategy, pricing, promotions, and digital campaigns.
• Ability to analyze performance data (GMV, AOV, ratings, repeat orders) and convert insights into strategy.
• Excellent communication, cross-team collaboration, and negotiation skills.
• Creative, data-driven, and comfortable working in a fast-paced environment.
• Opportunity to lead F&B brand strategy in a multi-brand, delivery-only ecosystem.
• Direct involvement in building and growing innovative Virtual Brands.
• Collaborative work environment with Marketing, Operations, and Innovation teams.
• Competitive compensation package based on experience.

If you have real experience growing F&B brands and optimizing performance on GoFood, GrabFood, and ShopeeFood, we’d love to hear from you.

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