Marketing Strategic Officer

Coffee Bawa; Kota Bandung; On-site; IDR 200.000.000 - 300.000.000; Full time

Job summary

A popular coffee brand in Bandung is urgently hiring a Marketing Strategic Officer to enhance brand growth through strategic marketing initiatives. The role focuses on executing marketing programs, managing budgets, and analyzing performance data. Ideal candidates will have a Bachelor's degree in Marketing or related fields, along with over 2 years of marketing experience, preferably in the F&B industry. The position requires strong analytical, creative, and collaborative skills, with a keen interest in coffee and market trends.

Qualifications

• Minimum of 2 years of marketing experience, preferably in F&B or retail.
• Strong understanding of marketing strategies and customer journeys.
• Ability to work collaboratively with a team.

Responsibilities

• Develop and execute marketing programs to increase brand awareness and sales.
• Manage marketing budget that aligns with brand identity.
• Plan and execute activation programs to boost sales traffic.

Skills

Analytical skills

Creativity

Communication

Project management

Education

Bachelor’s degree in Marketing/Communication/Management or related field

Job description

Overview

Urgently Hiring Need! Coffee Bawa is looking for a Marketing Strategic Officer to plan, execute, and optimize marketing initiatives that drive brand growth and sales performance. This role focuses on marketing strategy, campaign execution, activations, and data-driven decision making within a fast-paced F&B environment.

Job Description

• Develop and execute marketing programs aligned with company strategies to increase brand awareness, engagement, and sales.


• Create and manage marketing budget planning that supports marketing programs aligned with Coffee Bawa’s brand identity.


• Develop creative ideas for campaigns, content, and promotional activities that reflect Coffee Bawa’s brand character.


• Plan and execute activation programs (events, promotions, collaborations, community activities) to strengthen engagement and boost sales traffic.


• Conduct detailed sales analysis to identify performance trends, evaluate marketing impact on revenue, and support strategic decision‑making.


• Conduct CRM analysis to measure customer retention, campaign effectiveness, and customer behavior insights.


• Manage relationships with KOLs, buzzers, and media partners based on marketing needs.


• Prepare performance evaluation reports for campaigns and marketing activities, and provide recommendations for sustainable marketing strategies.

Requirements

• Bachelor’s degree (S1) in Marketing /Communication /Management/ or a related field.


• 2+ years of experience in marketing (preferably in F&B or retail).


• Understanding marketing strategies, brands, and customer journeys.


• Strong analytical skills in sales, CRM, and campaign performance.


• Creative, communicative, and up-to-date with market and industry trends.


• Comfortable working with deadlines and project management.


• Able to work collaboratively with the team and manage KOLs/external partners.


• Interest in the coffee and F&B industry is a plus.


• Willing to be placed in Bandung.