Marketing Manager (Retail Shoes)

PT. Central Cipta Murdaya; Jakarta Utara; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading holding company in Indonesia is seeking a seasoned marketing professional with 8-12 years of experience in the footwear and apparel industries. Ideal candidates will have a Bachelor’s degree and a proven track record in leading brand campaigns, managing digital marketing efforts, and possess strong strategic and leadership skills. The role emphasizes collaboration and innovative thinking. Join a dynamic environment that fosters growth and aims for long-term impact.

Qualifications

• 8–12 years of experience in footwear, apparel, or related industries.
• Minimum 5–7 years in managerial or senior-level roles.
• Proven track record in brand campaigns and managing digital ecosystems.

Skills

Leadership

Digital marketing

Brand strategy

Project management

Communication

Consumer journey understanding

Education

Bachelor’s degree in Marketing, Business, Communication or related fields

Job description

Qualifications

• Bachelor’s degree in Marketing, Business, Communication, or related fields from a reputable university.
• 8–12 years of experience in footwear, apparel, fashion retail, sportswear, lifestyle, or consumer goods industries.
• Minimum 5–7 years in managerial or senior‑level roles.
• Proven track record in leading nationwide brand campaigns and managing digital ecosystems.
• Strong understanding of consumer journey and retail dynamics.
• Experience managing sports communities or collaborating with KOLs/influencers is an advantage.
• Strong expertise in brand strategy, product/category marketing, digital marketing, and retail/trade marketing.
• Proven capability in project management and stakeholder coordination.
• Demonstrates strong strategic thinking, leadership, communication, and cross‑functional collaboration.
• Excellent problem‑solving skills, business acumen, and ability to manage crises effectively.
• Visionary and innovative, with strong storytelling ability and passion for footwear, apparel, and lifestyle trends.
• Confident, collaborative, agile, and resilient in dynamic environments, with a growth mindset focused on long‑term impact.

About the Company

CCM Holding (PT Central Cipta Murdaya) is a leading holding company in Indonesia with over 50 subsidiaries across industries such as Property, Manufacturing, Retail, Beauty, IT, Construction, Natural Resources, and Trading. Established in 1968 and formalized as a holding company in 1984, CCM has a proven reputation for successful events and projects.