Marketing Manager

PT Perut Aman Sejahtera; Jakarta Utara; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading marketing firm in Jakarta Utara is seeking a Marketing Manager to drive innovative campaigns and enhance brand management. The ideal candidate will have at least 2 years of experience in marketing, particularly in the restaurant or hospitality industry, with strong skills in digital marketing and team leadership. This role offers the opportunity to influence brand positioning and engage effectively with customers.

Qualifications

• Minimum 2 years of experience in marketing or related field.
• Proven success in developing impactful marketing campaigns.
• Ability to analyze market trends and customer behavior.
• Experience leading and managing a marketing team.

Responsibilities

• Plan, develop, and execute marketing campaigns.
• Maintain a consistent and positive brand image.
• Cultivate relationships with customers and stakeholders.
• Oversee digital marketing efforts including SEM/SEO.
• Manage the marketing budget effectively.
• Lead and monitor the marketing team.

Skills

Analytical thinking

Digital marketing proficiency

Creative thinking

Team leadership

Job description

Campaigns & Activations: Plan, develop and execute all marketing campaigns and activations that are disruptive, innovative, and aligned with brand objectives to drive growth.

Brand Management: Maintain a consistent and positive brand image through branding strategies, visual identity, messaging. Ensure brand guidelines are followed.

Marcomm & PR: Cultivate and manage relationships with customers, key opinion leaders, and 3rd parties. Develop and execute strategies that engage these stakeholders effectively.

Digital Marketing: oversee digital marketing efforts including SEM/SEO, content marketing, social media marketing, online advertising and website/apps management. Ensure the company’s online presence is strong and aligned with marketing goals.

Budget Management: Oversee and manage the marketing budget, ensuring efficient allocation of resources across campaigns and advertising efforts.

Advertising & Promotion: plan, develop and execute strategies to attract & retain customers mainly through social media campaign and content creation to engage the target audience and meet the objectives.

Team Leadership: Lead & monitor marketing team, setting clear goals & providing guidance to achieve the objectives. Delegate task & responsibilities effectively, ensuring efficient workflow.

Market Research: Conduct comprehensive research on F&B industry, competitors, and consumer behavior to inform growth strategies and address customer needs.

Qualifications:

Minimum experience 2 years in in marketing or related field

Proven success in developing and executing impactful marketing campaigns

Analytical thinking and data-driven decision making

Proficiency in digital marketing, including social media, email marketing, SEO/SEM, and content marketing

Ability to analyze market trends, competition, and customer behavior

Creative thinker with the ability to balance strategic vision and tactical execution

Previous experience in the restaurant orhospitality industry is a strong advantage

Experience leading and managing amarketing team