Marketing Executive

Alphabet Company; Jakarta Utara; On-site; IDR 200.000.000 - 300.000.000; Full time

Job summary

A leading marketing firm in Indonesia is looking for a creative and results-driven Marketing Specialist to enhance brand awareness and customer engagement. This role involves market research, brand management, and executing digital promotional campaigns. Ideal candidates should possess a Bachelor's degree in Marketing and 2-5 years of relevant experience. Strong skills in digital marketing tools, analytics, and effective communication are essential. Join us to drive sales growth through innovative marketing strategies.

Qualifications

• 2-5 years of experience in marketing, preferably in retail or distribution.
• Ability to thrive in a fast-paced, dynamic environment.

Responsibilities

• Identify market trends and consumer behavior.
• Develop and maintain a strong brand identity.
• Plan and execute promotional campaigns.
• Design and implement customer loyalty programs.
• Coordinate marketing efforts for new product launches.
• Plan and execute in-store promotions and events.
• Develop and manage the marketing budget.
• Track and analyze marketing campaign performance.

Skills

Digital marketing tools proficiency (SEO, social media, email marketing)

Analytical skills

Written and verbal communication

Creative thinking and problem-solving

Collaboration skills

Education

Bachelor's degree in Marketing, Business, or a related field

Job description

Position Overview

We seek a creative and results-driven Marketing Specialist to drive our marketing initiatives. This role will significantly contribute to our brand's awareness, customer engagement, and sales growth.

Key Responsibilities

• Market Research & Trend Analysis: Identify market trends, consumer behaviour, and competitive landscape; gather data on customer preferences and demographics to inform strategies.
• Brand Management: Develop and maintain a strong brand identity and consistent messaging across all channels.
• Promotions and Advertising: Plan and execute promotional campaigns, choose appropriate advertising channels (digital, print, social media), engage KOLs & social media community, and optimise mall assets.
• Customer Relationship Management (CRM): Design and implement loyalty programs, collect and analyse customer feedback, optimise the company website, and manage social media strategy.
• Product Management: Coordinate marketing efforts for new product launches, ensure product availability aligns with marketing promotions, provide marketing collateral and support sales teams, and train staff on product features and promotional offers.
• Event Management: Plan and execute in-store promotions, product demonstrations, and events; represent the company at trade shows and industry events.
• Budget Management: Develop and manage the marketing budget effectively and evaluate ROI for marketing initiatives.
• Analytics and Reporting: Track and analyse marketing campaign performance and sales data; provide regular reports to stakeholders on marketing effectiveness and insights.

Requirements

• Education: Bachelor's degree in Marketing, Business, or a related field.
• Experience: 2-5 years of experience in marketing, preferably in retail or distribution.
• Skills: Proficiency in digital marketing tools (SEO, social media, email marketing); strong analytical skills with experience using analytics tools (e.g., Google Analytics); excellent written and verbal communication skills; creative thinking and problem-solving abilities.
• Adaptability: Ability to thrive in a fast-paced, dynamic environment.
• Team Player: Strong collaboration skills and willingness to work across departments.