Marketing Demand Associate for Bali Area

Pinhome; Provinsi Bali; On-site; IDR 300.000.000 - 400.000.000; Full time

Job summary

A local property services company is seeking a Demand Marketing Associate to drive growth in Bali. This role involves creating localized marketing strategies, executing on-ground initiatives, and managing partnerships to enhance customer acquisition and retention. The ideal candidate has a strong background in digital marketing and a deep understanding of Bali's market dynamics. This position offers the opportunity to significantly impact growth in a strategic region.

Qualifications

• 12 years of experience in digital marketing, growth, or demand generation is preferred.
• Fresh grads with strong portfolios will also be considered.
• Comfortable with data and metrics.

Responsibilities

• Develop and execute localized demand-generation strategies for Bali.
• Plan and deliver marketing campaigns to increase orders.
• Identify and manage local partnerships.

Skills

Digital marketing

Performance marketing

Data analysis

Partnership building

Local market understanding

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Job description

About the role

Pinhome is looking for a Demand Marketing Associate to drive our growth in Bali, one of our most strategic and high-potential markets.

You will be responsible for building and executing localized marketing strategies to grow demand, customer acquisition, activation, and retention for Pinhome Home Services.

This role requires a mix of data‑driven marketing, local insight, partnership building, and on‑ground execution. You will work closely with the Regional Lead, HQ Marketing, Category, and Operations teams to design campaigns tailored specifically for Bali’s unique customer segments (homes, villas, expats, tourism sector, property managers, etc.).

What You Will Do

• Develop and execute localized demand‑generation strategies for Bali.
• Plan and deliver partnership, performance marketing plan, CRM plan, and promotional campaigns to increase orders and repeat rates.
• Identify and manage local partnerships (villas, property managers, coworking spaces, communities).
• Conduct market and competitor analysis to uncover opportunities for growth.
• Collaborate with Category and Ops teams to ensure supply‑demand balance and campaign readiness.
• Monitor campaign performance and generate insights to optimize ROI.
• Support on‑ground initiatives such as merchant activations, local events, and community marketing.
• Manage Bali‑specific marketing budgets and reporting.

What You Will Need

• Bachelors degree in Marketing, Business, Communications, or related field.
• 12 years of experience in digital marketing, growth, performance marketing, or demand generation (fresh grads with strong portfolios considered).
• Strong understanding of Bali’s local market, consumer behavior, and industry landscape (hospitality, villas, expat communities).
• Comfortable with data, metrics, and performance tracking.
• Creative, resourceful, and strong execution capability.
• Ability to collaborate cross‑functionally and manage multiple initiatives at once.
• Experience with on‑ground marketing or partnerships is a strong plus.

About the team

You will be part of the Demand Marketing team within Pinhome Home Service a fast‑paced, collaborative, and impact‑driven group. The team works closely with Regional Lead, Category, Supply, Product, and Ops teams to drive end‑to‑end growth and market expansion.

In Bali, youll play a critical role as the local marketing owner, representing the voice of the market while ensuring Pinhome Home Service delivers strong, consistent growth in one of our most strategic regions.