Marketing Communication Manager F&B

PT SUMO GROUP INDONESIA; Pluit; On-site; IDR 200.000.000 - 300.000.000; Full time

Job summary

A leading marketing firm in Indonesia is looking for a Marketing Communications Manager. You will be responsible for developing and implementing marketing strategies, managing promotional materials, and leading public relations initiatives. The ideal candidate has over 10 years of experience in PR and marketing, preferably in the hospitality sector, and is fluent in English. This role demands strong leadership skills and the ability to manage budgets effectively.

Qualifications

• Strong leadership and management skills are essential.
• Minimum 10 years’ experience in PR & Marketing Communication.
• Fluent in English (oral and written).

Responsibilities

• Coordinate marketing and promotional material development.
• Lead public relations activities and community engagement.
• Measure and analyze campaign effectiveness.

Skills

Strong leadership and management skills

Understanding of hospitality/F&B industries

Digital marketing expertise

Experience in copywriting

Excellent content creation and graphic design

Computer literacy (MS Office)

Fluency in English

Education

Bachelor's degree in marketing or communication studies

Job description

Overview

Effectively create and coordinate the development of marketing and promotional material from design, approval, production, and distribution. Coordinate events marketing (online and offline). Research, plan, and implement creative ideas for campaigns. Plan and implement ATL and BTL activities: media communications, consumer promotions. Lead public relations activities, including media outreach, event coordination, and community engagement. Manage social media and content marketing; create content schedules for social media (daily, weekly, monthly) for the restaurant needs. Supervise social media performance, analyze trends, and provide actionable insights to improve reach, engagement, and conversion. Communicate and coordinate with vendors and third parties related to the company’s marketing products and services. Direct, plan, and implement marketing strategy. Measure and analyze the effectiveness of marketing campaigns, optimizing performance and ROI based on data-driven insights. Lead the marketing team to achieve annual and long-term marketing goals, and to create creative marketing content. Develop marketing and sales strategy, goals, milestones, and a marketing plan. Manage budget to deliver all marketing activity within the agreed budget. Evaluate and maintain marketing strategy.

Responsibilities

• Coordinate development of marketing and promotional material from design to distribution.
• Coordinate events marketing (online and offline).
• Research, plan, and implement creative campaign ideas.
• Plan and implement ATL and BTL activities: media communications, consumer promotions.
• Lead public relations activities: media outreach, event coordination, and community engagement.
• Handle social media and content marketing; create content schedules (daily, weekly, monthly).
• Supervise social media performance, identify trends, and provide actionable insights to improve reach, engagement, and conversion.
• Coordinate with vendors and third parties related to marketing products and services.
• Direct, plan, and implement marketing strategy.
• Measure and analyze campaign effectiveness; optimize performance and ROI with data-driven insights.
• Lead the marketing team to achieve annual and long-term goals and create creative content.
• Develop marketing and sales strategy, goals, milestones, and plan.
• Manage budget to deliver marketing activity within the agreed budget.
• Evaluate and maintain marketing strategy.

Qualifications

• Strong leadership and management skills.
• Good understanding and working experience in the hospitality / F&B industries.
• Minimum 10 years’ experience as PR & Marketing Communication Manager.
• Possess at least a Bachelor’s degree, preferably in marketing or communication studies.
• Experience in related field is required.
• Experience in copywriting for social media and press releases.
• Strong knowledge in Digital Marketing.
• The ability to think outside the box and generate fresh ideas.
• Excellent in content creation, graphic design, photography, videography, and editing is a plus.
• Strong interpersonal, collaborative, and relationship-building skills.
• Excellent time management and multi-tasking skills.
• Computer literacy, especially MS Office (Word, Excel, PowerPoint).
• Highly organized; able to work independently under pressure to strict deadlines, prioritizing tasks with attention to detail.
• Fluent in English (oral and written).

Application & Other

• What is your expected monthly basic salary?
• Which of the following types of qualifications do you have?
• How many years’ experience do you have as a Marketing Communications Manager?
• How many years’ experience do you have in digital marketing?
• Have you worked in a role where you were responsible for budget management & forecasting?