Marketing Coach

Universitas Horizon Indonesia; Jawa Barat; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading educational institution in Indonesia is seeking a Marketing Lead Coach to assist in managing and executing marketing campaigns. The role involves developing local marketing strategies, engaging prospects, and nurturing leads through the enrollment process. Successful candidates will have a bachelor's degree and strong communication and sales skills, as well as proficiency in CRM tools and Google Apps. This position offers an opportunity to contribute to the growth of the institution's brand and programs.

Qualifications

• Bachelor's degree in any major.
• Excellent persuasive and communication skills.
• Experience in sales or Telemarketing.
• Strong sales and customer service abilities.
• Tech-savvy with proficiency in Google Apps and Excel.
• Ability to work independently and as part of a team.
• Detail-oriented with good organizational skills.
• Proficient in using CRM systems.
• Knowledge of educational programs and enrollment processes.
• Resilient and thick-skinned with a positive attitude.

Responsibilities

• Assist the Marketing and Sales Head in managing marketing campaigns.
• Strategize and execute local marketing campaigns.
• Promote the Horizon brand and engage leads.
• Generate regular reports on agents' performance.
• Nurture leads to ensure enrollment.
• Develop marketing activities including webinars and campus tours.
• Maintain accurate records in the CRM system.
• Provide exceptional customer service.
• Stay informed about university programs and trends.
• Lead the marketing coach members.

Skills

Persuasive communication

Sales abilities

Customer service

Tech-savvy

Detail-oriented

Organizational skills

CRM proficiency

Positive attitude

Education

Bachelor's degree in any major

Tools

Google Apps

Excel

Job description

● The Marketing Lead Coach is responsible for assisting the Marketing and Sales Head in managing, strengthening, and growing the HORIZON school’s coaching and conversion enrollment campaigns, branding, and communications strategy, and ensuring that all branding and content campaigns (both online and offline) and deliverables are successfully executed at the school level in accordance with brand guidelines and timings.

● This Marketing Lead Coach will strategize and execute local marketing campaigns, including, but not limited to, market research, event and campaign planning (both online and offline), creation of key brand, coaching, and conversion strategies, TV, Radio, and OOH collaterals, Press Releases, etc., while adhering to the national strategy and KPIs, and network and school branding.

● Recommends strategies or messaging in promoting the Horizon brand, in engaging/coaching the leads, depending on their responses and conversation.

● Generates regular (daily, weekly, monthly) reports to determine the performance of agents and the status of leads.

● Strategizes on coaching/nurturing and conversion marketing activities to ensure students move further down the funnel to enrollment.

● Develops marketing activities for coaching (including but not limited to webinars, campus tours, career fairs, and other promotional activities).

● Assists the Marketing & Sales head in the development and implementation of department processes and protocols.

● Maintain accurate records of interactions and progress in our CRM system.

● Provide exceptional customer service and address any concerns or questions from prospects.

● Stay informed about university programs, policies, and industry trends.

● Lead the marketing coach member and make sure the member does their job well.

Qualifications

• A bachelor's degree in any major.
• Persuasive and excellent communication skills.
• With experience in sales or Telemarketing work.
• Strong sales and customer service abilities.
• Must be tech-savvy and proficient in Google Apps, Excel.
• Ability to work independently and within a team.
• Detail-oriented with good organizational skills.
• Proficiency in using CRM systems.
• Knowledge of educational programs and enrollment processes.
• Resilient & Thick-Skinned: the ability to stay motivated.
• Positive & Energetic: A friendly and enthusiastic personality.