Marketing and Growth Lead

The Plural; Provinsi Bali; On-site; IDR 300.000.000 - 400.000.000; Full time

Job summary

A growing design-led company in Bali is seeking a Marketing & Growth Lead to drive their marketing strategy for off-plan villa sales and clubhouse membership growth. The ideal candidate will create and execute structured marketing campaigns, oversee performance marketing, and work closely with the founders. Fluency in Bahasa and English is a must, along with strong experience in brand development and storytelling. This full-time role is on-site and perfect for someone ready to push the brand forward.

Qualifications

• Must be fluent in Bahasa and English.
• Experience in real estate or lifestyle branding is a plus.
• Ability to create structured marketing campaigns.

Responsibilities

• Drive the marketing strategy for off-plan sales and clubhouse growth.
• Create positioning, messaging, and launch campaigns.
• Develop investor decks, landing pages, and campaign assets.

Skills

Brand thinking

Performance marketing

Storytelling

Market positioning

Job description

Must speak full Bahasa and English

Marketing & Growth Lead

Plural / ARRO Group — Bali

We’re building something different — design‑led spaces, off‑plan developments, and a private lifestyle clubhouse built around performance, culture, and intentional living. We need someone who can take this vision and turn it into a growth engine.

Your role:

Drive the marketing strategy for two sides of the company:

• Off‑plan villa sales (Palmara / Arro Projects)
• Plural Clubhouse membership growth & launch strategy

You’re not here to just “run social media.”

You’re here to shape the story, build the funnel, and drive results.

What you’ll do:

• Build and execute marketing strategy for off‑plan sales and clubhouse growth
• Create positioning, messaging, and launch campaigns
• Direct content themes, briefs, and brand storytelling
• Oversee performance marketing, lead funnels, and partnerships
• Develop investor decks, landing pages, and campaign assets with our creative team
• Work closely with founders to bring new concepts to market
• Align our photographers/videographers with clear direction and high standards

You should be:

• Strong in brand thinking AND performance marketing
• Confident turning vision into structured campaigns
• Experienced with funnels, paid ads, partnerships, and content directionSharp with words, storytelling, and market positioning
• Comfortable working across wellness, design, architecture, real estate, and lifestyle brands
• Able to operate fast and deliver results without micromanagement

Bonus if you have:

• Real estate marketing experience
• Hospitality or lifestyle brand experience
• Understanding of high‑end design and culture‑driven brands

Location: Bali

Type: Full‑time, on‑site preferred

If you know how to build demand, craft narrative, and push a brand forward, we’d like to speak with you.