KOL Specialist

Pengiklan Anonim; Tangerang; On-site; IDR 417.222.000 - 667.557.000; Full time

Job summary

A leading oral care brand is expanding into Indonesia and seeks a KOL Marketing Specialist. The role involves developing and managing KOL resources, leading negotiations, and optimizing partnerships in the Indonesian market. Ideal candidates will have 1-3 years of experience in KOL marketing, a local KOL network, and proficiency in English. This position offers a chance to contribute to building a localized influencer partnership ecosystem.

Qualifications

• 1–3 years of experience in KOL marketing, business development, or digital marketing.
• Possession of a local KOL network in Indonesia.
• Familiarity with the Indonesian social media ecosystem and platform operations.

Responsibilities

• Develop and manage KOL resources in the Indonesian market.
• Lead KOL business negotiations and project execution.
• Design tiered KOL collaboration strategies for Indonesia.
• Establish and maintain a KOL database.
• Track and analyze collaboration data to optimize resource allocation.

Skills

KOL marketing

Business development

Digital marketing

Negotiation skills

Data analysis

English proficiency

Job description

Our client is a leading oral care brand in China and is expanding into the Indonesian market, starting with its toothpaste products.

Responsibilities

1. Systematically develop and manage KOL resources in the Indonesian market, building a localized influencer partnership ecosystem for the brand.
2. Lead end-to-end KOL business negotiations, contract signing, and project execution to ensure efficient collaboration.
3. Design tiered KOL collaboration strategies tailored to the Indonesian market and develop localized partnership solutions.
4. Establish and continuously maintain a KOL database for Indonesia, enabling dynamic resource management and value optimization.
5. Track and analyze collaboration data, optimize resource allocation, and continuously improve return on investment (ROI).

Requirements

1. 1–3 years of experience in KOL marketing, business development, or digital marketing.
2. Possession of a local KOL network in Indonesia is preferred.
3. Familiarity with the Indonesian social media ecosystem and in-depth knowledge of platform operations, such as TikTok and Instagram.
4. Excellent business negotiation skills, data-driven mindset, and cross-cultural communication abilities.
5. Ability to work independently with strong goal orientation and problem-solving skills.
6. Proficiency in English as a working language.

Preferred Qualifications

• Experience in the beauty, FMCG, oral care, or related industries.
• Familiarity with key Indonesian holidays and cultural marketing rhythms.
• Experience in integrating and leveraging multi-platform KOL resources.