Head Sales & E-Commerce

Patris Official Shop; Bogor; On-site; IDR 200.000.000 - 300.000.000; Full time

Job summary

A retail company in Bogor seeks a Sales & Marketing Manager to develop and execute strategies for offline and online channels. You will manage e-commerce operations, analyze market trends, and lead the sales team to achieve monthly targets. Ideal candidates have 3–5 years of experience in fashion/retail, excellent leadership abilities, and a strong grasp of digital marketing trends. This role demands a data-driven approach to sales and performance analysis.

Qualifications

• 3–5 years of Sales & Marketing experience with leadership background, preferably in fashion/retail/lifestyle.
• Strong understanding of marketplace algorithms, product optimization (SEO, keywords, visuals).
• Proficient in analyzing sales & e‑commerce performance (traffic, conversion, ROI).

Responsibilities

• Develop and execute sales and marketing strategies (offline & online).
• Manage all e-commerce channels, including pricing, promotions, and campaign execution.
• Prepare and review sales & e-commerce performance reports.

Skills

Sales & Marketing experience

Leadership

E-commerce management

Market analysis

Customer relationship management

Data analysis (Excel/Sheets)

Digital marketing trends

Education

Bachelor’s degree in Management/Marketing/Business

Tools

Excel

Dashboard tools

Job description

Develop and execute sales and marketing strategies (offline & online)

Analyze market trends, competitors, and customer behavior to support data-driven decision‑making.

Manage all e‑commerce channels, including pricing, promotions, and campaign execution.

Set annual and monthly sales targets and define clear strategies to achieve them.

Oversee sales and promotional budgets to ensure efficiency and strong ROI.

Lead, mentor, and develop the sales & e‑commerce team.

Collaborate with Marketing, Creative, Finance, Operations, and Warehouse teams for seamless execution.

Build and maintain strong relationships with key customers, resellers, distributors, and business partners.

Prepare and review sales & e‑commerce performance reports and provide strategic recommendations to management.

Qualifications

• Bachelor’s degree in Management/Marketing/Business or related field.
• 3–5 years of Sales & Marketing experience with leadership background, preferably in fashion/retail/lifestyle.
• Experienced in managing e‑commerce channels and executing pricing, promotions, and campaigns.
• Strong understanding of marketplace algorithms, product optimization (SEO, keywords, visuals), and conversion improvement.
• Able to create and implement effective sales strategies (offline & online) to achieve revenue targets.
• Familiar with coordinating marketplace promo programs and working with Relationship Managers.
• Strong leadership and team development skills.
• Proficient in analyzing sales & e‑commerce performance (traffic, conversion, ROI) using Excel/Sheets and dashboards.
• Experienced in e‑commerce stock management and demand forecasting.
• Updated with digital marketing trends, competitor insights, and online shopping behavior.

How many years' experience do you have as an eCommerce Allrounder?