Head of Product & Marketing

Evermos; Kota Bandung; On-site; IDR 300.000.000 - 400.000.000; Full time

Job summary

A leading FMCG firm in Indonesia is seeking a Head of Product & Marketing to shape product innovation and marketing strategies. This role requires over 10 years of relevant experience with a strong focus on consumer behavior and trade marketing. The candidate will lead cross-functional teams and drive successful product launches. An inclusive work environment is emphasized, with commitment to diversity in all aspects of employment.

Qualifications

• 10+ years of relevant experience in FMCG product marketing or trade marketing.
• Strong leadership skills with at least 5 years in managing a team.
• Experience in developing go-to-market strategies.

Responsibilities

• Define and execute product go-to-market strategy.
• Lead market research to understand trade dynamics.
• Collaborate with cross-functional teams for product development.

Skills

FMCG product marketing

Commercial strategy

Data-driven decision making

Cross-functional leadership

Consumer behavior understanding

Education

Bachelor’s degree in Marketing or Business

Master’s degree

Job description

Head of Product & Marketing plays a critical leadership role in shaping and executing end-to-end product innovation and marketing strategies. This position leads the customer understanding process, product development, product positioning & market messaging, and campaign effectiveness, tailored for general trade channels. The role demands a strong innovative mindset, commercial insight, market-driven thinking, and cross-functional leadership to grow market share and brand equity in diverse and dynamic environments.

Key Responsibilities

1. Define and execute go-to-market strategy for products in the general trade segment, in collaboration with cross-functional teams.
2. Build product positioning and messaging that clearly articulates value propositions for the target audience.
3. Lead market research efforts to understand trade dynamics, customer personas, category trends, and competitive landscapes.
4. Collaborate with Product Development, Sales, Trade Marketing, and Distribution Network teams to translate insights into actionable plans.
5. Ensure all communication materials are aligned with brand identity, tailored to customer needs, and consistent across touchpoints.
6. Monitor and analyze campaign and product performance, using insights to improve future outcomes.
7. Align successful product launching with great Integrated Marketing communications
8. Develop frameworks for pricing, promotion, packaging, and placement in line with trade strategy.
9. Lead cross-functional teams (R&D, QA, procurement, design) to develop new products from concept to launch.
10. Lead product portfolio reviews and propose renovation/discontinuation strategies.

Required Qualifications

• Bachelor’s degree in Marketing, Business, or related field; Master’s degree is a plus.
• 10+ years of relevant experience in FMCG product marketing, trade marketing, or commercial strategy, preferably in General Trade, and at least 5 years experience in managing a team.
• Strong understanding of consumer behavior, retail execution, and trade dynamics in traditional channels.
• Proven leadership in building and executing successful go-to-market strategies.
• Excellent communication and storytelling skills with the ability to translate insights into compelling narratives.
• Data-driven decision maker with strong analytical acumen and commercial judgment.
• Experience working with cross-functional teams and managing stakeholders across business units.

Evermos is committed to providing an inclusive environment where equal opportunities are available to all applicants regardless of race, color, religion, gender, national origin, disability, age, genetic information, marital status, pregnancy, or related condition. We will not tolerate discrimination or harassment based on any of these characteristics.

We also emphasize the importance of diversity in all aspects of employment including recruitment, hiring, promotions, training, and organization operations.