Head of Marketing - Branding & Identity

Talent Hunts Indonesia; Jakarta Selatan; On-site; IDR 300.000.000 - 400.000.000; Full time

Job summary

A fast food chain company in Jakarta is seeking a Head of Brand - Identity Branding. You will drive the development and execution of brand strategies, ensuring a consistent image across all platforms. The ideal candidate has over 10 years in the FMCG sector, with a focus on innovative branding solutions and consumer insights.

Qualifications

• Minimum 10 years of working experience.
• Exposure as a Senior Brand Manager or Marketing Manager in Food & Beverage FMCG sector.
• Proven track record in developing and executing successful brand strategies.

Responsibilities

• Develop and implement a brand strategy aligned with the company's vision.
• Define and maintain brand identity across marketing channels.
• Lead brand positioning, messaging, and storytelling.

Skills

Positioning

Customer Loyalty

Messaging

Branding

Campaigns

Strategy

Leadership

Marketing Communication

Job description

Our client is afast food chain companybased in Indonesia.As the Head of Brand - Identity Branding, you will lead the development and execution of our brand strategy, ensuring a compelling and consistent brand image across all touchpoints. This role demands an expert who can drive brand identity, foster a customer-centric approach, and innovate in creating new branding initiatives.

Key Responsibilities:

• Develop and implement a comprehensive brand strategy aligned with the company's vision and values.
• Define and maintain brand identity, ensuring consistency across all marketing channels and customer interactions.
• Lead brand positioning, messaging, and storytelling to resonate with our diverse customer base.
• Collaborate cross-functionally to create and launch new branding initiatives, products, and campaigns.
• Drive consumer insights to enhance brand perception and customer loyalty.
• Oversee the development of marketing collaterals, campaigns, and brand guidelines.
• Analyze market trends and competitor activities to identify growth opportunities.

Requirements:

• Minimum 10 yearsof working experience
• Exposure as a Senior Brand Manager or Marketing Manager in the Food & Beverage FMCG sector.
• Proven track record in developing and executing successful brand strategies.
• Ability to conceptualize and implement brand identity initiatives that resonate with diverse audiences.
• Strong understanding of consumer behavior and market trends.
• Exceptional communication and leadership skills to collaborate across teams and levels effectively.
• Innovative thinking with a passion for creating impactful branding solutions

Required Skills:

Positioning Customer Loyalty Working Experience Messaging Branding Campaigns Strategy Leadership Marketing Communication