Head of Marketing

PT Qeon Interactive; Jakarta Utara; On-site; IDR 300.000.000 - 400.000.000; Full time

Job summary

A leading esports and entertainment company in Jakarta, Indonesia, is looking for a Head of Marketing. The role involves crafting strategies for various marketing teams, managing budgets, and ensuring brand consistency. Candidates should have a minimum of 5 years in marketing leadership positions and possess strong analytical and leadership skills. You will oversee marketing campaigns and coordinate efforts to drive brand awareness in an expanding market. Flexibility in scheduling and technical proficiency with web analytics is necessary.

Qualifications

• Minimum S1 degree in any major, GPA 2.75.
• Minimum 5 years of experience in the same field.
• Prior work experience as Head of Marketing or VP Marketing, preferably within the industry.
• Experience running successful marketing campaigns.
• Solid knowledge of web analytics and Google Adwords.
• Experience with CRM Software.
• Strong leadership skills with the ability to set and prioritize goals.
• Analytical mind.
• Flexibility to work nights and weekends.
• Strong organizational skills and attention to detail.

Responsibilities

• Craft strategies for Marketing teams in Digital and Advertising.
• Manage departmental budgets monthly, quarterly, and annually.
• Create campaign concepts based on budget and talent strengths.
• Set and monitor team goals.
• Ensure brand message consistency across all channels.
• Analyze consumer behavior to identify customer personas.
• Coordinate sales and marketing efforts to boost brand awareness.
• Participate in planning company objectives.

Job description

Responsibilities

• Crafting strategies for all Marketing teams, including Digital, Advertising, Communications, Evet and Communities and Creative
• Preparing and managing monthly, quarterly and annual budgets for the Marketing department
• Create campaign concepts for all incoming offers for the RRQ roster of talent based on budget and talent strengths
• Set, monitor and report on team goals
• Design branding and positioning
• Ensure our brand message is strong and consistent across all channels and marketing efforts (like event, email campaigns, web pages and promotional material)
• Analyze consumer behavior and determine customer personas
• Identify opportunities to reach new market segment and expand market share
• Monitor competition
• Coordinate sales and marketing efforts to boost brand awareness
• Participate in the quarterly and annual planning of company objectives

Qualifications

• Minimum S1 degree in any major, GPA 2,75
• Minimum 5 years of experience in the same field
• Prior work experience as Head of Marketing or VP Marketing, preferably within our industry
• Experience running successful marketing campaigns
• Solid knowledge of web analytics and Google Adwords
• Experience with CRM Software
• Strong leadership skills with the ability to set and prioritize goals
• Analytical mind
• Must be able to work nights and weekends and be flexible on scheduling
• Must be able to manage time well, stay organized, and pay attention to detail

About Qeon Interactive

Qeon Interactive aims to be a leading esport and entertainment company in SEA. Qeon’s roots started as a PC and mobile game publishing from 2012 - 2016, as one of a pioneering gaming company based in Indonesia. From 2016 onwards Qeon shifted its focus into the growing esports industry by starting its professional esports team Rex Regum Qeon (Team RRQ). Team RRQ has gone on to win multiple world championships in game titles such as Point Blank and PUBG Mobile and has become a powerhouse name in Mobile Legends: Bang Bang amassing multiple domestic league titles.

Qeon expanded its subsidiary companies into entertainment services with companies such as 1UP Organizer, focusing on providing end-to-end solutions for online or offline events, and Anvil Circle, a talent management agency focused on helping brands connect with a younger audience. Qeon’s latest subsidiary company, MABAR, aims to help connect high schools across Indonesia through esports via a platform based on competitive gaming.

Through the years Qeon has been able to build brands that resonate with its audiences. Its network of fans and communities is what sets Qeon apart from the rest, resulting in the opportunity to work with some of the biggest and well-recognized brands both domestically and globally.

Team RRQ: https://www.linkedin.com/company/team-rrq/ // www.teamrrq.com

MABAR: www.mabar.com