Head of Marketing

PT Paragon Pratama Teknologi; Jakarta Pusat; Hybrid; IDR 300.000.000 - 400.000.000; Full time

Job summary

A leading advertising technology startup is seeking a Head of Marketing to lead brand strategy and impactful marketing initiatives. The ideal candidate will have 5-10 years of experience in marketing leadership roles, exceptional communication skills, and a strong understanding of B2B demand generation. This position offers a hybrid work setup, private insurance, a training budget, and competitive rewards.

Benefits

Flexibility with our hybrid working setup

Private insurance

Training budget

Competitive rewards such as yearly bonus

Flexible & anniversary leaves

Qualifications

• 5-10 years of experience in marketing leadership roles.
• Active engagement in marketing communities.
• Exceptional communication skills.

Responsibilities

• Lead brand strategy and positioning for StickEarn.
• Design campaigns for B2B demand generation.
• Manage public relations and external communications.

Skills

Marketing leadership

Communication skills

B2B demand generation

Brand strategy

Public relations

Job description

We’re Hiring: Head of Marketing at StickEarn!

StickEarn is on a mission to revolutionize Out-of-Home (OOH) advertising through technology, creativity, and innovation. As part of our growth, we’re looking for a Head of Marketing who will play a pivotal role in shaping and leading our brand strategy, driving impactful marketing initiatives, and ensuring StickEarn’s voice resonates strongly across industries.

This role is perfect for someone who thrives at the intersection of strategy and execution, who can think big but also isn’t afraid to roll up their sleeves. The Head of Marketing will be responsible for strengthening our brand presence, managing high-impact campaigns, building relationships with communities, and ensuring our story connects with clients, partners, and the broader market.

What You’ll Do

• Brand Strategy & Positioning: Define and execute StickEarn’s brand positioning in the advertising technology landscape. Ensure StickEarn is recognized as a trusted, innovative partner for advertisers, media owners, and agencies.
• Sales & Marketing Enablement: Build powerful sales and marketing decks, case studies, and collaterals that help the sales team engage with clients, media agencies, and brand decision-makers.
• B2B Demand Generation: Design and execute campaigns that generate leads and strengthen client pipelines through targeted marketing strategies, industry events, and partnerships.
• Market Research & Industry Insights: Conduct market and competitor analysis to identify opportunities, forecast trends in ad-tech and OOH advertising, and provide strategic recommendations to leadership.
• Corporate & Executive Communication: Lead external communication strategies, including press releases, media statements, and executive positioning, ensuring StickEarn’s voice is clear, credible, and aligned with business goals.
• Thought Leadership & PR: Establish StickEarn as a thought leader in the advertising technology industry by managing public relations, publishing industry insights, and representing the company at conferences, webinars, and media interviews.
• Event Marketing & Partnerships: Plan and manage B2B marketing events, sponsorships, and partnerships that strengthen StickEarn’s presence within the ad-tech ecosystem and with top agencies/brands.
• Digital Marketing & Social Presence: Oversee digital marketing strategies—including LinkedIn, industry platforms, and content marketing—to build credibility, foster community engagement, and attract B2B decision-makers.

What We’re Looking For

• Proven experience in marketing leadership roles, with at least 5-10 years leading teams and strategy.
• Active involvement in marketing communities and strong industry networks.
• Confident speaker, able to represent StickEarn as a thought leader at events, panels, or media engagements.
• Previous experience working at or with large corporations or well-known brands is highly preferred.
• Demonstrated ability to handle brand transitions or rebranding projects, especially moving from an old identity to a new parent brand.
• Exceptional communication and interpersonal skills, with the ability to influence at all levels.
• A mix of strategic vision and hands-on execution—comfortable building decks one day and setting long-term strategy the next.

What We Offer

• Flexibility with our hybrid working setup
• Private insurance to keep you covered
• Training budget & laptop ownership program to boost your productivity & growth
• Competitive rewards such as yearly bonus
• Flexible & anniversary leaves to support work-life balance and celebrate milestones

Ready to make an impact? Apply now and let’s drive innovation in the world of advertising technology—together.

*Only shortlisted candidates will be contacted.

StickEarn is a startup revolutionizing the out-of-home advertising landscape that connects drivers and brands looking for exposure effectively in Indonesia, providing drivers with a novel and easy way to earn additional income simply by wrapping their car with ads, and offering advertisers the convenience and flexibility of managing their advertising campaigns online.