Head of Ecommerce

Karofi Holding; Jakarta Utara; On-site; IDR 300.000.000 - 400.000.000; Full time

Job summary

A leading consumer electronics company in Jakarta Utara is seeking a visionary leader for the eCommerce organization. This role involves building the business from the ground up, focusing on direct-to-consumer growth, and managing P&L. The ideal candidate must have 5-7 years of online sales experience and at least 2-3 years in a senior leadership role. Responsibilities include defining strategies, managing operations, and building a dedicated team to drive sustainable growth across multiple platforms.

Qualifications

• 5–7 years of eCommerce/Online Sales experience.
• 2–3 years in a Head/Director/Senior Leadership role.
• Proven experience in building and scaling a D2C business.

Responsibilities

• Define and execute the national eCommerce strategy.
• Own online P&L and revenue targets.
• Build the eCommerce organization from scratch.

Skills

eCommerce Strategy Development

P&L Management

Team Building

Consumer Electronics Knowledge

Marketplaces Operations

Job description

Foundational Leadership Role: Building the eCommerce Organization

This is a foundational leadership role, responsible for building the eCommerce organization from the ground up and scaling the entire online sales business. The position plays a critical role in establishing a D2C-led growth model, integrated with Marketplaces, Social Commerce, and Omni-channel.

The role owns monthly and annual business planning (revenue, pricing, promotions, product assortment) and is fully accountable for online revenue growth and P&L performance at the country level.

Key Responsibilities

1. Strategy & Business Ownership

• Define and execute the national eCommerce strategy, with D2C as the core growth engine.
• Own end-to-end online P&L, revenue targets, and overall commercial performance.
• Lead pricing, promotion, and product assortment strategies aligned with business objectives.
• Drive sustainable growth across D2C, marketplaces, and social commerce.
• Design and develop the omni-channel (O2O) model tailored to the local market.
• Act as the primary strategic interface with HQ and key platforms (Shopee, Lazada, TikTok).

2. Organization Building, Operations & Scale Execution

• Build the eCommerce organization from scratch, including structure design, role definition, hiring roadmap, and KPIs.
• Design incentive schemes and performance frameworks to support scale and growth.
• Establish and standardize SOPs for order management, logistics, returns, and customer service.
• Oversee marketplace operations, campaign execution, and mega sale participation.
• Partner with Marketing teams to optimize demand generation, funnels, and conversion performance.
• Develop livestream, affiliate, and KOL/KOC commerce as scalable growth channels.
• Lead forecasting, performance tracking, and executive-level reporting.

Qualifications

• Proven experience building and scaling a D2C business from the ground up is mandatory.
• Minimum 5–7 years of eCommerce / Online Sales experience.
• At least 2–3 years in a Head / Director / Senior Leadership role.
• Demonstrated ability to build teams, systems, and processes from zero to scale.
• Experience in Consumer Electronics / Home Appliances is a strong advantage.

Which of the following types of qualifications do you have?

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