Head of CRM

Talent Search Recruitment - Indonesia; Daerah Khusus Ibukota Jakarta; On-site; IDR 300.000.000 - 400.000.000; Full time

Job summary

A recruitment agency is seeking a CRM Head in Jakarta to lead the Customer Retention Strategy. The ideal candidate will have over 4 years of experience in CRM marketing within B2C brands, especially in the Food & Beverage sector. Responsibilities include defining strategies, developing retention campaigns, and tracking performance metrics. Strong interpersonal skills and familiarity with CRM tools are essential. Competitive compensation and benefits are offered.

Qualifications

• 4+ years’ experience in CRM marketing for B2C brands, preferably in Food & Beverage.
• Excellent knowledge of key CRM tools available in the market.
• Familiar with customer databases and data usage.

Responsibilities

• Define Customer Retention strategy to enhance customer loyalty.
• Develop retention campaigns targeting customer segmentation.
• Regularly track and report on Key Performance Indicators.

Skills

CRM marketing

Customer Retention campaigns

Interpersonal and communication skills

Customer data analysis

Marketing strategy development

Education

Degree in Marketing, Communications or equivalent

Tools

CRM tools

Job description

The CRM Head is responsible for the entire Customer Retention Strategy for Company. Growing repeat business is a key element of Company’s strategy and this role will be a key part of the overall Marketing Team.

Duties & Responsibilities:

• Define the Customer Retention strategy to retain existing customers, drive repeat business from existing customers and grow Customer Lifetime Value
• Develop regular retention campaigns, including customer segmentation and targeting, content and offer development, communication strategy and execution
• Work with internal and external resources to ensure timely execution of the plan to deliver on agreed KPIs
• Work with internal teams define Customer Data requirements
• Be the custodian from Marketing team for Customer Satisfaction and NPS
• Work with relevant teams to develop / on board required tools
• Regular tracking and reporting of Key Performance Indicators
• Provide performance analysis and recommendations for performance improvements
• Tracking of market and competitor activities
• Tracking and highlighting of customer trends
• Staying up to date with latest CRM best practices
• Support marketing team with any other tasks in support of overall marketing and customer strategy, specifically customer insights and promotional strategies

Qualification and Requirements:

• Degree in Marketing, Communications or equivalent
• 4+ years’ experience in CRM marketing, ideally for B2C brands in the Food & Beverage Industry
• Excellent knowledge of key CRM tools in the market
• Experience with running Customer Retention campaigns
• Familiarity with customer databases, comfortable working with data
• Experience working with IT / Data teams for Customer Data requirements
• Strong interpersonal and communication skills
• Experience working with CRM / digital marketing agencies