Growth Lead

BukuWarung; Daerah Khusus Ibukota Jakarta; Hybrid; IDR 150.000.000 - 200.000.000; Full time

Job summary

A dynamic financial technology startup in Jakarta is seeking a marketing strategist to develop and implement integrated marketing plans. The ideal candidate will have 4-6 years of experience, proficiency in Bahasa and advanced English, and hands-on knowledge of Google/Facebook Ads Manager. This role involves aligning cross-functional teams, improving channel performance metrics, and enhancing user engagement through innovative retention campaigns.

Qualifications

• 4-6 years of experience in marketing.
• Experience in a fast-paced, high growth startup environment.
• Ability to create engaging retention campaigns.

Responsibilities

• Develop integrated marketing plans with cross-functional teams.
• Use measurement tools to improve channel performance.
• Analyze initiative results to enhance processes.
• Align with Operations, Product, and Revenue teams.

Skills

Google/Facebook Ads Manager

Retention campaign creation

Bahasa proficiency

Advanced English

Merchant acquisition programs

Tools

AppsFlyer

MoEngage

Amplitude

Job description

BukuWarung is an accounting app that helps MSMEs to manage their cash and credit transactions. Merchants receive 3x faster repayments and see increased cash flow due to the automatic payment reminders sent by the app. The app tracks all transactions including credit, expense and sales, and helps merchants get cash flow visibility through business reports.

BukuWarung's vision is to empower 60 million MSMEs in Indonesia to become financially aware and enable them to manage and grow their business using our technology platform starting with digital bookkeeping and payments. We currently have more than 600,000 merchants on the platform and are spread across 750 locations in Indonesia.

We are backed by East Ventures, Agaeti Convergence Ventures, Golden Gate Ventures, Tanglin Venture Partners and Sampoerna. We have advisors & angels from companies such as Grab, GoJek, Flipkart, PayPal, Carousell, Modalku, Rapyd, Mastercard, Instarem.

Job Description

• Develop the strategic approach preparing integrated marketing plans and partner with cross-functional teams to build optimal channel marketing mix and supporting campaigns, including advertising, social creative, partnerships, CRM, digital marketing, and promotions.
• Work with measurement tools like (AppsFlyer, MoEngage, Amplitude) and partner with data science teams to continually improve upon analytical success metrics related to channel performance.
• Analyze the results of launched initiatives and drive improvements through scalable, efficient new processes to optimize our resources at all times.
• Align execution with Operations, Product and Revenue teams.

Qualifications

• Able to be hands-on with Google/Facebook Ads Manager
• Able to be hands-on in creating retention campaigns to increase engagement among our users
• 4-6 years of experience, Bahasa proficiency and advanced English
• Experience working with a fast-paced, high growth startup
• Experience with merchant acquisition programs