Group Marketing Manager

Samara Lombok; gunung pasir jaya; On-site; IDR 300.000.000 - 400.000.000; Full time

Job summary

A leading hospitality and real estate group is seeking a highly driven Group Marketing Manager to enhance brand visibility and support commercial goals. The successful candidate will develop comprehensive marketing strategies, manage brand consistency across all channels, and oversee digital marketing efforts. Strong project management skills and a passion for sustainable development are essential. This position requires expertise in marketing and fluency in both English and Bahasa Indonesia.

Qualifications

• Minimum 7 years of experience in marketing; 3 years in a managerial role.
• Proven experience in brand building and digital strategy.
• Experience with big projects in hospitality or real estate.

Responsibilities

• Develop and execute comprehensive marketing plans for both projects.
• Align marketing initiatives with commercial and branding objectives.
• Brand management and consistency across various channels.
• Oversee digital presence and performance analytics.
• Manage campaign budgets, ROI, and KPIs.

Skills

Digital marketing

Brand management

Project management

Data-driven decision-making

Strong communication

Fluency in English

Fluency in Bahasa Indonesia

Education

Bachelor's degree in Marketing, Communications, or related field

Master’s degree

Job description

Overview

We are looking for a highly driven and strategic Group Marketing Manager to lead the marketing functions for both Samara Lombok and Rinjani Bay Development. This role is responsible for designing and executing integrated marketing strategies that enhance brand visibility, attract clients, and support commercial goals across hospitality, real estate, and experience-driven components of both destinations.

Key Responsibilities

• Develop and execute comprehensive marketing plans for both Samara Lombok and Rinjani Bay, tailored to each project's positioning and audience.
• Align marketing initiatives with broader commercial, branding, and sustainability objectives.
• Brand Management
  • Ensure consistent brand narrative, identity, and positioning across all channels for both developments.
  • Oversee storytelling, design direction, and messaging in collaboration with creative partners.
  • Oversee digital presence including website, SEO/SEM, email marketing, and social media.
  • Work with vendors and internal team to analyze digital performance data and optimize campaigns based on insights.
  • Partner closely with Sales teams to generate qualified leads for property sales and hospitality bookings.
  • Create marketing assets for hospitality marketing by managing Online Travel Agent (OTA), and CRM Campaign.
• Campaign Management
  • Plan and execute online/offline campaigns (product launches, events, partnerships).
  • Manage campaign budgets and track ROI and KPIs.
• Partnerships & PR
  • Build relationships with media, tourism boards, influencers, and strategic partners to promote brand exposure.
  • Oversee PR activities and coordinate media coverage for major milestones.
  • Lead and mentor marketing team members across both properties.
  • Manage external agencies and consultants (digital, creative, media, PR).
  • Conduct market and competitor analysis to inform positioning and strategy.
  • Identify emerging trends in tourism, sustainability, and luxury development.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or related field. Master’s degree is a plus.
• Minimum 7 years of experience in marketing, with at least 3 years in a managerial role handling real estate, hospitality, or mixed-use developments.
• Proven experience in brand building and digital strategy.
• Strong project management skills and the ability to juggle multiple initiatives across different stakeholders.
• Creative thinker with data-driven decision-making.
• Fluent in English and Bahasa Indonesia.

Preferred Attributes

• Experience working with destination branding or eco-luxury development projects.
• Passion for nature, culture, and sustainable living principles.
• Experience in positioning new destinations or launching properties from pre-opening to post-launch

Applicant Questions

1. How many years of experience do you have in digital marketing?
2. What's your expected monthly basic salary?
3. Which of the following types of qualifications do you have?
4. How many years of experience do you have as a Group Marketing Manager?
5. How much notice are you required to give your current employer?
6. Are you available to travel for this role when required?
7. Which of the following languages are you fluent in?
8. Are you willing to undergo a pre-employment background check?