General Manager Marketing

Pengiklan Anonim; Jakarta Selatan; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading firm in the dental industry is seeking a Marketing Manager to develop and implement marketing strategies that support revenue growth. The role requires a minimum of 10 years of marketing experience, with at least 5 years in a leadership position. The ideal candidate will possess strong analytical abilities, excellent leadership skills, and a proven track record in the healthcare or dental sectors.

Qualifications

• Minimum 10+ years of experience in marketing, with minimum 5 years in a leadership role.
• Strong understanding of brand management and digital marketing.
• Excellent project management abilities.

Responsibilities

• Develop and implement comprehensive marketing strategies.
• Oversee market research and competitor benchmarking.
• Measure and analyze marketing campaign effectiveness.

Skills

Leadership

Strategic thinking

Communication

Project management

Analytical skills

Education

Bachelor’s Degree in Marketing or related field

Job description

Develop and implement comprehensive marketing strategies that align with business objectives and support revenue growth.

Lead the creation and execution of integrated marketing plans for new developments and projects, including product positioning, pricing strategies, and successful launch activities.

Oversee market research, feasibility studies, and competitor benchmarking to inform strategic decisions and maintain a competitive edge in the dental industry.

Measure and analyze the effectiveness of marketing campaigns, optimizing performance and ROI based on data-driven insights.

Drive product positioning, pricing strategies, and competitive analyses to strengthen market competitiveness and value propositions.

Monitor key performance indicators (KPIs) and marketing metrics to ensure continuous improvement and cost-effective results.

Lead, mentor, and develop the marketing team to achieve high performance and professional growth.

Build and expand the company’s brand leadership and visibility within the dental industry.

Collaborate closely with finance to manage marketing budgets, with sales to support revenue targets, and with operations to ensure seamless execution of marketing initiatives.

Analyze industry trends, customer behaviors, and practitioner needs to anticipate market shifts and identify opportunities for strategic growth.

QUALIFICATION

• Minimum Bachelor’s Degree or higher in Marketing, Communications, Business Administration or a related field.
• Minimum 10+ years of experience in marketing, with minimum 5 years in a leadership role. Experience in the pharmaceutical or dental industry is a strong advantage.
• Proven track record in healthcare, dental, pharmaceutical, or FMCG sectors.
• Strong understanding of brand management, digital marketing, and product positioning.
• Excellent leadership, communication, and stakeholder management skills.
• Strategic thinker with strong analytical and execution capabilities.
• Skilled in leveraging customer insights and competitor analysis to drive marketing decisions.
• Excellent project management abilities, with proven experience in budget control and meeting tight deadlines.
• Outstanding interpersonal and communication skills, with the ability to collaborate effectively across all levels of the organization.