GenAI Creative Optimisation Analyst (Senior Data Analyst)

OLIVER Agency; Daerah Khusus Ibukota Jakarta; On-site; IDR 484.105.000 - 806.843.000; Full time

Job summary

A leading marketing innovation firm is looking for a Content Optimisation Analyst to drive performance insights for AI-generated content. In this role, you'll set KPIs, analyse data, and design dashboards to enhance content effectiveness. This position requires hands-on experience with AI tools and strong analytical skills, contributing to innovative marketing strategies for top FMCG brands.

Qualifications

• Experience with generative AI platforms.
• Strong detail orientation and critical thinking skills.
• Capability to thrive in fast-paced environments.

Responsibilities

• Set and track KPIs for AI content effectiveness.
• Analyse performance data for creative recommendations.
• Design dashboards for real-time performance tracking.

Skills

Hands on experience with major LLMs

Strong analytics and data-driven experience

Expertise in measurement frameworks

Innovative approach to data insights

Understanding audience behaviour

Tools

Brandwatch

Global Web Index

Audiense

Job description

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group , we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.

About the role:

A s the only company to exclusively design, build and run in-house marketing agencies, OLIVER (part of the Inside Ideas Group) holds a unique position in the market.

Join us at U-Studio, where we're pioneering the future of generative AI with our brand-new global AI studio function. As a Content Optimisation Analyst, you'll be at the forefront of this innovation, uncovering insights to drive peak performance of our content. Join our dynamic team and be part of shaping the next generation of AI-powered marketing for one of the world's most renowned FMCG brands.

What you will be doing:

D efining, Measuring & Evaluating Success

• Set, track, and evaluate KPIs / effectiveness of cross-channel gen AI content (pilots, campaigns, and overall programmes of work).
• Craft test, learn, and optimise plans to driving continuous content improvements at every turn and provide robust learning outcomes.
• Combine diverse data sources (including generation of meta data) to paint an insightful, actionable picture of content performance, empowering data-driven decision-making.
• Utilise various measurement techniques to evaluate effectiveness. Comfortable with various techniques (from last-click attribution to brand lift studies and MMM).

Hacking Insight & Performance

• Analyse performance data and map it to creative recommendations, uncovering insights and opportunities to optimise content.
• Maximise in-platform audience insights (prompt recommendations), and integrate external sources (e.g. social listening, search, panel data) for improved audience understanding / creative outputs.
• Design and maintain dashboards for real-time performance tracking, ensuring we're always ahead of the curve.
• Craft analytics solutions to unlock better creative outputs – including 'out of the box' pre-trained predictive models through to building of bespoke models with data science colleagues as required .

Unlocking Potential

• Explore and assess emerging data analytics capabilities of Gen AI platforms, leading innovation in content analytics / optimisation.
• Stay at the forefront of AI and data analytics advancements, fuelling our pursuit of excellence and identifying novel approaches to enhance analytics / creative outputs.

What you need to be great in this role:

AI, Analytics & Strategic Skills

• Hands on experience with the major LLMs and other providers for analytics, data, and insight work.
• Possess strong analytics and data-driven experience, driving insights that push boundaries.
• Demonstrated expertise in setting diverse measurement frameworks for content, working with data across digital media, content, brand, and meta data.
• Embrace an innovative approach to data and consumer insights, pioneering new paths to success.
• Leverage interest in applying data to understand audience behaviour.

Technical Proficiency

• Deep understanding of ad account setups, metrics, evaluation and how this drives results.
• Comfortable aggregating multiple data sources to evaluate effectiveness.
• Proficiency with tools such as Brandwatch , Global Web Index, Audiense .
• Excel in data storytelling for non-technical audiences, ensuring insights resonate.

Personal Attributes

• Possess a keen eye for detail and critical thinking, driving impactful decision-making.
• Comfortable thriving in a fast-paced, changing environment.
• Has a thirst for continual learning and pushing boundaries, driving innovation at every turn.
• Embrace a collaborative, open-minded approach, fostering a culture of teamwork and excellence.

#LI-FA1 #LI-Hybrid

Our values shape everything we do:

Be Imaginative to push the boundaries of what’s possible

Be always learningand listening to understand

Be actively pro-inclusive and anti-racist across our community, clients and creations

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.

OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission,embedding sustainability into every department and through every stage of the project lifecycle.

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