Event Coordinator

PT. Kindalin Utama Internasional (Sugarbaby); Jakarta Utara; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading baby gear company in Jakarta is seeking a Marketing Executive for offline activation and events. You will oversee event exhibitions and manage logistics to boost brand awareness, ensuring seamless execution of activities. The ideal candidate has at least 3 years of experience in event management, excellent communication skills, and a hands-on, target-driven approach. This role may require weekend work and travel. Join us to make a difference in the lives of parents and children across Indonesia.

Qualifications

• Minimum of 3 years of experience in event management or brand activation.
• Proven experience in handling large event teams and field operations.
• Willing to travel for events and work on weekends if necessary.

Responsibilities

• Lead and coordinate the event team for smooth execution.
• Manage event logistics including booth setup and daily reporting.
• Engage with customers during events, ensuring high interaction.

Skills

Event management

Brand activation

Leadership

Communication skills

Target-driven

Education

Bachelor’s Degree in Marketing, Business, Communication or related field

Job description

Overview

Plan, execute, and oversee event exhibitions and offline activations to boost brand awareness and drive sales.

Responsibilities

• Lead and coordinate the event team to ensure smooth on-ground execution.
• Manage event logistics, from booth setup to stock preparation, cash handling, and daily reporting.
• Work closely with other divisions to set and achieve event revenue targets.
• Actively engage during events — hosting, product demo, and ensuring high customer interaction.
• Monitor event performance, analyze ROI, and provide improvement insights for future activities.
• Maintain strong relationships with event organizers and partners to secure potential collaboration opportunities.

Qualifications

• Minimum Bachelor’s Degree in Marketing, Business, Communication, or related field.
• At least 3 years of experience in event management or brand activation, preferably in FMCG, retail, or beauty industry.
• Proven leadership in handling large event teams and field operations.
• Target-driven, hands‑on, and able to handle multiple projects simultaneously.
• Excellent communication skills and ability to think on your feet during events.
• Willing to travel for events and work on weekends if needed (as per event schedule).

About Sugarbaby

Since 2015, Sugarbaby leads the baby gear industry with top-quality essentials. Our products undergo rigorous QC and testing, meeting European (EN Certified) and American (FDA Approved) standards, making them the top choice for families across Indonesia. Whether you shop in-store or online, we’re committed to providing the best baby essentials ensuring your little ones grow up happily and healthily.

Our vision is to accompany children’s growth with high-quality, safe, and affordable baby products. Sugarbaby products are trendsetters among mothers, reflecting our commitment to innovation and excellence. Join us to impact the lives of parents and children across Indonesia!

Position

Marketing Executive – Offline Activation & Event

Event Planner

Jakarta, ID