Digital Performance Marketing Manager

Cermati Fintech Group; Jakarta Utara; On-site; IDR 168.010.000 - 336.022.000; Full time

Job summary

A leading fintech startup in Indonesia is seeking a Marketing Manager to oversee online channels promoting financial products. The ideal candidate has a degree in Engineering, Computer Science, or Mathematics, alongside strong data analysis capabilities. Responsibilities include managing online marketing, acquiring customers while optimizing costs, and translating marketing data into actionable insights. The company fosters a collaborative and creative atmosphere for innovative marketing strategies.

Qualifications

• Graduate from a reputable university with a degree in Engineering, Computer Science, or Mathematics.
• A results-driven and independent thinker with superior numerical, financial, and technology skills.
• Experienced in performing data analysis and reporting using SQL and BI tools preferable.
• Eager to work in a creative, collaborative environment to do iterative experiments to improve marketing performance.
• Energized by brainstorming and developing social media, content, and performance marketing strategies.

Responsibilities

• Manage various online marketing channels to promote financial products.
• Acquire customers while maintaining healthy CAC through online marketing.
• Conduct primary research to uncover trends in personal finance in digital channels.
• Monitor and analyze the customer journey online to improve experience.
• Translate marketing data into business insights and decisions.

Skills

Data analysis

Problem-solving

Creativity

Collaboration

Education

Degree in Engineering, Computer Science, or Mathematics

Tools

SQL

BI tools

Job description

Cermati is a financial technology (fintech) startup based in Indonesia. Cermati simplifies the process of finding and applying for financial product by bringing everything online so people can shop around for financial products online and can apply online without having to physically visit a bank.

Our team hailed from Silicon Valley Tech companies such as Google, Microsoft, LinkedIn and Sofi as well as Indonesian startups such as Doku, Touchten. We have graduates from well known universities such as Universitas Indonesia, ITB, Stanford, University of Washington, Cornell and many others. We are building a company with the same culture of openness, transparency, drive and meritocracy as Silicon Valley companies. Join us in our cause to build a world class fintech company in Indonesia.

Job Description

• Managing various online marketing channel to promote financial products to segmented audiences
• Acquire customers while maintaining a healthy CAC through various online marketing channel
• Conducting primary research to uncover current unique trends in personal finance in digital channel (e.g. app install, affiliate, social media, SEO and SEM)
• Monitor and analyze customer journey online to improve customer experience on using our mobile apps / website
• Translating marketing data into business insights and decisions

Qualifications

• Graduate from a reputable university with degree in Engineering, Computer Science or Mathematics would be ideal
• A results driven, independent thinker with superior numerical, financial and technology skills
• Experienced on performing data analysis and reporting using SQL and BI tools is preferable
• Eager to work in a creative and collaborative environment to do iterative experiments to improve marketing performance
• Eager to learn, implement and utilize various marketing technology to help scaling & optimizing the company marketing activities
• Energized by brainstorming and iterating on and developing social media, content and performance marketing strategy