Digital Marketing Specialist (SaaS / IT Solutions Company)

THETA JAYA SEJAHTERA; Tangerang Selatan; On-site; IDR 12.000.000 - 18.000.000; Full time

Job summary

A leading SaaS company in Tangerang Selatan is seeking a Digital Marketing Specialist. This role involves implementing and optimizing digital marketing campaigns across multiple channels, managing CRM data, and creating marketing assets. The ideal candidate has 2+ years of experience in digital marketing, strong copywriting skills, and is familiar with CRM tools and SEO best practices. Join our dynamic team to drive demand generation and support growth.

Qualifications

• 2+ years of experience in digital marketing, preferably in B2B SaaS or IT solutions.
• Hands-on experience with CRM and marketing automation tools.
• Familiar with Google Analytics, CMS platforms, and SEO best practices.
• Strong copywriting skills for B2B audience.
• Comfortable managing multiple projects with attention to deadlines.

Responsibilities

• Implement and optimize digital marketing campaigns across various channels.
• Manage CRM data and lead nurturing workflows.
• Create and maintain marketing assets with SEO focus.
• Track and analyze funnel metrics for improvements.
• Collaborate with internal teams and vendors.

Skills

Digital marketing experience

CRM and marketing automation tools

Copywriting skills

Project management

Data-driven mindset

Tools

HubSpot

Pipedrive

Mailchimp

Google Analytics

Job description

Digital Marketing Specialist (SaaS / IT Solutions Company)

Implement and optimize digital marketing campaigns across channels (email, LinkedIn, website, webinars, content).

Manage email, LinkedIn, website/landing pages, webinars, and content to support demand generation (demo/trial).

Manage CRM data, lead nurturing workflows, and assist with sales handoff processes.

Create, publish, and maintain marketing assets (landing pages, one-pagers, case studies, blog posts) with attention to SEO and brand consistency.

Track and analyze funnel metrics (traffic, conversion, trial/demo sign-ups) to recommend improvements.

Assist in A/B testing for campaigns, landing pages, and onboarding flows.

Collaborate with internal teams and external vendors to ensure timely execution of campaigns.

Align with Sales/CS on lead quality and feedback; manage vendors/agencies when applicable.

Qualifications:

2+ years of experience in digital marketing, preferably in B2B SaaS or IT solutions.

Hands-on experience with CRM and marketing automation tools (HubSpot, Pipedrive, Mailchimp, etc.).

Familiar with Google Analytics, CMS platforms, and SEO best practices.

Strong copywriting skills and ability to tailor messages for B2B decision-makers.

Comfortable managing multiple projects with attention to deadlines and details.

Data-driven mindset, eager to experiment and optimize based on measurable results.

Team player with good communication skills and willingness to learn.

How many years' experience do you have as a Service Delivery Manager?