Digital Marketing Manager

EF English First Swara Group; Tangerang; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A global education leader in Tangerang is seeking a Digital Marketing Manager to drive brand awareness and execute data-driven strategies. This role requires a hands-on leader with 3+ years of digital marketing experience, including 2 years in a managerial position. Key responsibilities include leading marketing teams, setting KPIs, conducting market research, and managing budgets to maximize ROI. Ideal candidates will possess strong analytical and project management skills.

Qualifications

• 3+ years of experience in digital marketing with 2 years in leadership.
• Proven track record of managing multi-channel digital campaigns.
• Strong leadership and team development skills.
• Ability to thrive in a fast-paced environment.

Responsibilities

• Lead and develop marketing teams.
• Set KPIs and OKRs aligned with company goals.
• Build and execute tailored digital marketing strategies.
• Manage annual marketing budgets and resource allocation.
• Monitor and optimize campaign performance.

Skills

Digital marketing expertise

Project management

Leadership

Analytical skills

Communication

Education

Bachelor’s degree in Marketing, Business, or Communications

Tools

Google Ads

Facebook Ads Manager

SEO tools

Email automation platforms

CRM

Job description

We are seeking a highly skilled and strategic Digital Marketing Manager to lead and oversee specialized marketing teams. This role is responsible for building and executing data-driven marketing strategies, driving brand awareness, generating leads, and ensuring measurable ROI for each business unit. The ideal candidate is a hands-on leader with strong digital expertise, exceptional project management skills, and the ability to align multi-sector marketing initiatives with overall business goals.

Job Descriptions:

Lead and develop marketing teams..

Set clear KPIs and OKRs for each team and align them with company goals.

Foster a culture of collaboration, innovation, and accountability.

Build and execute digital marketing strategies tailored for different business sectors.

Conduct market research, competitor analysis, and audience segmentation to inform strategies.

Manage annual marketing budgets and resource allocation to maximize ROI.

Oversee multi-channel campaigns across SEO, SEM, social media, email, content, influencers, and programmatic advertising.

Implement performance-driven strategies with measurable growth targets.

Continuously monitor and optimize campaign performance in real time.

Ensure brand consistency across sectors while customizing campaigns for target audiences.

Lead creative efforts to strengthen brand equity and market positioning.

Track performance and provide actionable reports.

Collaborate with sales, product, and operations teams to align marketing with business objectives.

Qualifications:

Bachelor’s degree in Marketing, Business, Communications, or related field.

3+ years of experience in digital marketing, with at least 2 years in a leadership/managerial role.

Proven track record of managing multi-channel digital campaigns across various industries.

Strong leadership, coaching, and team development skills.

Advanced knowledge of digital marketing tools (Google Ads, Facebook Ads Manager, SEO tools, email automation platforms, CRM).

Exceptional analytical, organizational, and project management skills.

Ability to thrive in a fast-paced, multi-sector business environment.

Excellent communication and presentation skills.

Placement: Head Office Alam Sutera

What's your expected monthly basic salary?

Which of the following types of qualifications do you have?

How many years' experience do you have as a Digital Marketing Manager?

How many years' experience do you have in digital marketing?

Do you have experience with Search Engine Optimisation (SEO)?

Do you have experience with Search Engine Marketing (SEM)?

Which of the following languages are you fluent in?

With over 30 years of experience, English 1 (formerly EF English First) is a global leader in education, inspiring young minds through language learning and cultural experiences.

English 1 is headquartered in Switzerland, with over 300 schools for learners aged 3–18 in China and Indonesia. Our innovative curriculum combines global standards with local needs. We believe education is a team effort. Every staff member helps create a safe, happy space where students grow and succeed.

Together, we’re not just teaching English—we’re equipping the next generation with skills and confidence to shape the future.

With over 30 years of experience, English 1 (formerly EF English First) is a global leader in education, inspiring young minds through language learning and cultural experiences.

English 1 is headquartered in Switzerland, with over 300 schools for learners aged 3–18 in China and Indonesia. Our innovative curriculum combines global standards with local needs. We believe education is a team effort. Every staff member helps create a safe, happy space where students grow and succeed.

Together, we’re not just teaching English—we’re equipping the next generation with skills and confidence to shape the future.