Digital Marketing Lead (Talent Pooling)

PT Tentang Anak Bahagia; Daerah Khusus Ibukota Jakarta; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading children's education company in Jakarta is seeking a Digital Marketing Lead to oversee online presence and marketing campaigns. Responsibilities include setting strategies, monitoring performance metrics, and liaising with teams for optimal customer experience. The ideal candidate has experience with digital ads, strong communication skills, and a university degree in a relevant field. Join us in making a positive impact on children's futures.

Qualifications

• Experience in implementing & optimizing meta ads, marketplace ads, and Google ads.
• Excellent verbal and written communication skills.
• Hands-on experience with online marketing tools and practice.
• Strong analytical & project management skills.

Responsibilities

• Set digital marketing strategies and budget for necessary tools.
• Monitor & evaluate SEO/SEM marketing and sales performance metrics.
• Liaise with sales and content teams to optimize customer experience.
• Establish best practices in digital marketing.

Skills

Meta ads optimization

Excellent communication skills

Online marketing tools experience

Analytical skills

Project management skills

Education

University degree in advertising or relevant field

Job description

About the job Digital Marketing Lead (Talent Pooling)

About Tentang Anak

Imagine a career where you play a pivotal role in ensuring the success and bright future of 80 million children in Indonesia. Tentang Anak is not just a company; it's a mission, a movement, and an opportunity to be part of something truly extraordinary.

Tentang Anak, at its core, is driven by a mission to advance the well-being and development of 80 million children throughout Indonesia. Founded by a team of experts, including pediatricians, child psychologists, and early childhood educators, we are steadfast in our commitment to supporting children with the most reliable education and products. From educational tools (e.g., applications, books, flashcards, puzzles) to essential skincare, Tentang Anak aims to accompany and provide the best solutions for parents and their children, from the moment they wake up until they fall asleep.

Our products are the one and only in Indonesia that are developed by experts, backed by science, and offered at affordable prices. We are humbled by the love our products receive from parents, consistently ranking our Educational Tools and Skincare highly on e-commerce platforms, making them best-sellers. We will continue to innovate and provide better solutions for parents at every step of their journey. We are dedicated to creating a brighter, healthier, and happier future for the children of Indonesia.

Our employees, whom we call TAmily, are a group of relentless and passionate individuals who share the same mission and ambitions. Are you ready to join us in this mission?

About The Role

As a Digital Marketing Lead at Tentang Anak, you are responsiblefor maintaining a brand's online presence and sales by working on various marketing campaigns as well as managing a team.

Job Responsibilities

• Set digital marketing strategies and budget all necessary tools (marketplace, social media, website, etc)
• Monitor & evaluate SEO/SEM marketing and sales performance metrics
• Liaise with sales, brand, and content teams to optimize customer experience and transaction
• Establish the best practice in the digital marketing area

Requirements

• Experienced in implementing & optimizing meta ads, marketplace ads, and Google ads
• Excellent verbal and written communication skills
• Hands-on experience with online marketing tools and practice
• Storing analytical & project management skills
• University degree (S1 / BSc) in advertising or relevant field