Creative Director

SFS Group Indonesia; Indonesia; On-site; IDR 300.000.000 - 400.000.000; Full time

Job summary

A dynamic marketing agency in Indonesia is searching for a Creative Strategist to lead their creative team. You will harness data to create high-performing ads, develop viral content strategies, and manage a team of designers and videographers. Candidates must demonstrate strong writing skills, knowledge of social media trends, and a proven track record of successful campaigns. This role requires a blend of creativity with a focus on achieving tangible results and enhancing brand awareness through innovative content.

Qualifications

• Proven portfolio showing high-performing creatives or viral videos.
• Strong copywriting skills that complement design creativity.
• Experience with social media algorithms for TikTok and Instagram.

Responsibilities

• Lead creative team to develop compelling ad content.
• Conduct A/B testing on various creative strategies.
• Spot and apply trending concepts to brand content.

Skills

Data-driven decision making

Copywriting

Leadership

Adaptability to trends

Job description

We are not looking for an "Art Director" who just wants to make things look pretty. We are looking for a Creative Strategist who understands human psychology.

Our Creative DNA

• Data Over Ego: If an "ugly" ad converts better than a "beautiful" one, we run the ugly one. You must be willing to kill your darlings based on data.
• Speed & Volume: In the digital world, perfectionism is procrastination. We need high-volume testing of hooks, angles, and formats.
• Thick Skin: We dissect creatives brutally to improve them. You must be able to give and take direct feedback without getting emotional.
• Trend Hunter: You don't just watch TikTok; you analyze why it’s viral and adapt it to our brand instantly.

As our Creative Director, you have two obsessions:

• Stop the Scroll: Create viral, organic content that explodes our brand awareness.
• Get the Click: Architect high-converting ad creatives that drive direct sales (ROAS).

You will lead our creative team (designers, videographers, editors) with a "Spartan Mentality" prioritizing speed, testing, and winning results over ego and aesthetic perfection.

Requirements

• Portfolio of Results: We want creatives that made money or videos that went viral (e.g., "This ad generated 3x ROAS," "This video got 5M views").
• Copywriting Mastery: You understand that good design is useless without a powerful headline and script. You can write hooks that grab attention.
• Platform Native: You live and breathe TikTok, Instagram Reels, and YouTube Shorts. You understand each platform's algorithm nuances.
• Leadership Experience: Proven experience managing creative talent and keeping high morale under pressure.
• The "Hustle": Willing to pick up a camera or write a script yourself if the situation demands it.

Key Responsibilities

A. Conversion Performance Marketing

• Ad Concept Ideation: Develop winning angles, hooks, and scripts for Meta Ads (IG/FB) and TikTok Ads.
• Creative Testing: Lead the A/B testing strategy for creatives. Test different hooks, thumbnails, and calls-to-action.

B. Viral Awareness

• Social Storytelling: Architect the content pillars for our organic channels. Create content that makes the brand "sticky" in the audience's mind.
• Newsjacking & Trends: Spot rising trends/sounds/formats early and execute them with the team before the wave dies.
• Community Resonance: Ensure the content language speaks directly to our specific target market.

C. Leadership & Production

• Team Command: Manage the workflow of Graphic Designers, Video Editors, and Content Creators. Ensure they deliver on time and on brief.
• Quality Control: You are the final gatekeeper. Nothing goes live unless it meets our standard of excellence and strategic intent.