Closeup Content Specialist and Social Assistant

Unilever; Banten; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading consumer goods company seeks a Closeup Content Specialist and Social Assistant to develop and execute content strategies for its toothpaste brand. The ideal candidate will have a degree in marketing and 2-3 years of brand management experience, and will be responsible for overseeing content creation and managing relationships with agencies. This role emphasizes cultural relevance and data-driven insights to optimize engagement and ROI. You will thrive in a flexible environment that encourages innovative thinking.

Qualifications

• 2-3 years of experience in brand management or marketing.
• Strong curiosity to understand consumer behaviour and market trends.
• Proven experience in leading creative content teams.

Responsibilities

• Lead the development of Closeup Toothpaste content strategy.
• Manage relationships with key agency partners.
• Continuously analyse content performance metrics.

Skills

Excellent communication and presentation skills

Analytical mindset

Creative thinking

Proficiency in marketing tools

Visual Storytelling

Education

Bachelor’s degree in marketing, Business Administration, or related field

Tools

CRM systems

Market research tools

Project management software

Job description

Closeup Content Specialist and Social Assistant

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world.

At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.

Job Purpose

Unilever is the place where you can bring your purpose to life with the work that you do – creating a better business and a better world. If you are an enthusiast marketer who passionate in driving product superiority and bring the spark to bring people closer to livewith our freshness toothpaste Brandthen this role is just for you!

Main Responsibilities

• Lead the development and execution of Closeup Toothpaste content strategy that aligns with the global brand direction while resonating deeply with local cultural nuances and trends.
• Own content effectiveness and excellence for the brands across consumer and shopper touchpoints.
• Act as the brand's expert on the local market, possessing an intimate understanding of the local market culture, communities, and social media platforms and trends.
• Oversee the end-to-end content creation process, from ideation and planning to execution and optimisation, ensuring all content aligns with brand guidelines, BET strategy and assets – ensuring it resonates with the communities we are engaging with.
• Manage the relationship with key agency partners by providing clear and insightful briefs that enable Content Supply Chain (powered by AI) and the local creator ecosystem.
• Ensure digital content is culturally relevant, engaging and authentic.
• Continuously analyse content performance metrics, derive actionable insights, and adapt the content strategy to optimise engagement, reach, and overall ROI.

Candidate Criteria

• Experience & Qualification
  • Bachelor’s degree in marketing, Business Administration, or related field.
  • Minimum of 2-3 years of experience in brand management or marketing.
  • Strong curiosity to understand consumer behaviour, market trends, and competitor analysis.
  • Strong confidence in managing cross-functional teams and collaborating with internal and external stakeholders.
  • Demonstrated leadership abilities, including the ability to inspire and motivate team members.
  • Ability to manage multiple projects simultaneously and prioritize effectively in a fast-paced environment.
  • Content Creation Leadership: Proven experience in leading creative content teams or projects, ideally in the respective category or a related industry.
  • Social Media Content Creation: Experience as a social media content creator is highly desirable with strong understanding for local culture and platform nuances and trends.
  • Proven Strategic & Creative Skills: A portfolio demonstrating strong content strategy development, execution, and a track record of creating engaging, on-brand content.
  • Tech‑Forward Approach: Experience exploring and implementing new content creation technologies, with a willingness to embrace and experiment with AI tools.
  • Data‑Driven Mindset: Comfort using analytics to measure content performance, derive insights, and make data‑informed decisions to optimise content strategy.
  • Gen AI Application (preferred): Demonstrable experience using generative AI tools for content creation.
• Skill
  • Excellent communication and presentation skills, with the ability to articulate brand vision and strategy effectively.
  • Exceptional Writing & Editing: Mastery of grammar, tone, and crafting compelling copies across various formats (social posts, articles, video scripts, etc.).
  • Analytical mindset with proficiency in data analysis and interpretation to make informed business decisions.
  • Creative thinking and problem‑solving skills, with a passion for innovation and driving change.
  • Proficiency in marketing tools and software, including but not limited to CRM systems, market research tools, and project management software.
  • Visual Storytelling: Strong understanding of visual elements (photography, video, graphics) and how they contribute to brand storytelling.
  • Content Strategy: Ability to develop and execute data‑driven content plans aligned with brand goals, target audience, and different platforms.
• Leadership
  • You are energized by delivering fantastic results. You are an example to others – both your results and your resilience.
  • You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.
  • As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need.
  • You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.
• Critical SOL (Standards of Leadership) Behaviors
  • PASSION FOR HIGH PERFORMANCE: Takes personal responsibility and accountability for execution and results. Has an owner’s mindset, using data and insight to make decisions.
  • PERSONAL MASTERY: Sets high standards for themselves. Actively builds own wellbeing and resilience.
  • CONSUMER LOVE: Whatever their role, always looks for better ways to serve consumers. Invests time inside and outside to understand the needs of consumers.
  • PURPOSE & SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.
  • AGILITY: Explores the world around them, continually learning and developing their skills.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.