Brand Visual Designer — MooMoo

PT Infinity GGG Indonesia; Jakarta Utara; Hybrid; IDR 500.250.000 - 833.751.000; Full time

Job summary

A fast-growing Indonesian brand is looking for a Brand Visual Designer to shape their visual identity. You will develop illustration styles, collaborate with creative teams, and create emotional storytelling visuals. Ideal candidates will have a strong appreciation for modern aesthetics and the ability to think beyond graphics to build a cohesive brand universe. Join us to define the visual future of a vibrant brand as we expand internationally.

Qualifications

• Experience in lifestyle, beauty, baby, or modern consumer brands is a plus.
• Curious, experimental, playful but structured mindset.
• Able to express emotions through visuals.

Responsibilities

• Develop and maintain MooMoo’s visual identity system.
• Create illustration styles and emotional micro-scenes.
• Support packaging design direction and brand storytelling.
• Build visual concepts for TikTok & Instagram.
• Collaborate with product designers on product aesthetics.
• Ensure consistency across all brand touchpoints.

Skills

Strong sense of modern cute

Ability to think beyond graphics

Strong color sensitivity

Comfortable proposing creative directions

Job description

Location: Jakarta / Hybrid / Remote
Type: Full-time

About Us

MooMoo is one of Indonesia’s fastest-growing modern baby brands.
We blend cute × cool × emotional × functional into every product and story we create.

We are now looking for a Brand Visual Designer who can help shape our visual universe —
from illustration style, IP development, packaging art direction, to social-first creative.

This is not a typical graphic designer role.
We’re looking for someone who understands brand feeling, not just brand assets.

Role Summary

You will craft the visual language that defines MooMoo —

a warm, modern, soft, emotionally expressive world that resonates with young parents.

You will collaborate closely with our product, content, and creative team to explore visual storytelling, build our illustration system, and strengthen how MooMoo “feels” as a brand.

What You Will Do

Develop and maintain MooMoo’s visual identity system (colors, shape grammar, emotional tone).

Create illustration styles, character exploration, and emotional micro-scenes.

Support packaging design direction (layout, key visuals, brand storytelling).

Build visual concepts for TikTok & Instagram (cute, modern, shareable).

Collaborate with product designers on product look & feel.

Experiment with new ideas for brand world-building.

Ensure consistency across all digital & physical brand touchpoints.

What We’re Looking For

Core Skills

• Strong sense of modern cute, soft minimal, emotional expression.
• Ability to think beyond graphics — into brand world-building.
• Experience in lifestyle, beauty, baby, or modern consumer brands is a plus.
• Strong color sensitivity and clean layout skills.
• Comfortable exploring concepts and proposing creative directions.

Mindset

• Curious, experimental, playful but structured.
• Able to express emotions through visuals (micro-expressions, subtle gestures).
• Story-driven thinking.
• High aesthetic standards.
• Ability to work independently and collaborate in a fast-moving team.

Bonus

• Studied or worked abroad (SG, TW, KR, EU preferred).
• Experience with motion or simple animation.
• Knowledge of product packaging and lifestyle brand visuals.
• Familiar with TikTok/IG creative trends.

Who Will Thrive Here

You enjoy creating worlds, not just assets.

You love building visuals with emotional warmth and modern simplicity.

You want to be part of a brand that values aesthetics & storytelling.

You like the idea of shaping an entire brand universe from early stage.

You want ownership, creative exploration, and real impact.

Why Join MooMoo

Define the visual future of a fast-growing Indonesian brand.

Opportunity to work across brand, product, packaging, and content.

International exposure — our brand is expanding to Malaysia, Thailand, EU, US.

Work with a creative founding team obsessed with aesthetics & innovation.