Brand & PR Specialist

PT Ninety Nine Dotco; Jakarta Utara; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading real estate technology firm in Jakarta Utara seeks a Brand & PR Specialist to enhance the brand image and manage public relations. The ideal candidate will have a background in brand partnership management and public relations, with 3-4 years of relevant experience. This role involves developing PR strategies and managing media relations to strengthen the market presence of Rumah123 and 99 Group. The company promotes a collaborative work environment with opportunities for professional growth.

Qualifications

• 3-4 years of experience in brand partnership management and public relations.
• Proven success in managing strategic partnerships.
• Deep understanding of the Indonesian property market.

Responsibilities

• Develop branding and PR strategies for Rumah123 & 99 Group.
• Lead PR strategy including press releases and media relations.
• Collaborate with analytics team for PR reporting.
• Organize PR events and media engagements.

Skills

Brand partnership management

Public relations

Communication skills

Analytical skills

Education

Bachelor’s degree in Communications, Marketing, or related field

Tools

CRM software

Media monitoring tools (Looker, Brand24)

Project management tools

Job description

Overview

99 Group is a leading real estate technology company that operates real estate portals across South East Asia, specialising in digital property advertising. Headquartered in Singapore, it is currently operational in Singapore and Indonesia and employs over 500 employees. In Singapore, 99 Group operates 99.co and SRX.com.sg, while in Indonesia, it operates 99.co/id and Rumah123.

Join Us and Lead the Real Estate Revolution!

At 99 Group, we're on a mission to revolutionise the real estate industry by seamlessly integrating cutting-edge technology and innovation. If you're excited to be at the forefront of this transformation and are ready to tackle the industry's challenges head-on, we want you to be a part of our dynamic team.

Your Role: The Brand & PR Specialist is responsible for building, managing, and optimizing the company’s brand image and public/media relations. This role designs and runs effective communication strategies to increase awareness, engagement, and reputation of Rumah123 & 99 Group in the Indonesian property market.

Responsibilities

• Develop and implement comprehensive branding and public relations strategies to enhance Rumah123 & 99 Group’s market presence and reputation
• Lead Rumah123’s PR strategy: create and distribute press releases, media kit, monthly report, manage media relations, and maintain company reputation.
• Prepare professional presentation decks for internal and external stakeholders, incorporating corporate data to support messaging and campaigns.
• Collaborate closely with the Data & Analytics team to gather, verify, and interpret data relevant for PR storytelling and reporting.
• Take ownership of monthly and yearly PR performance reports, analyzing media coverage, sentiment, and campaign outcomes to inform strategic decisions.
• Position Rumah123 as a thought leader in the property industry by creating and distributing insightful, innovative, and value-driven content on LinkedIn and other relevant platforms.
• Organize PR events, product launches, and media engagements to maximize brand exposure.
• Utilize media monitoring and analytics tools to measure and optimize the impact of branding and PR initiatives.
• Own and grow the official LinkedIn account as a key platform for thought leadership and professional engagement.
• Monitor media coverage, manage crisis communication, and produce insightful public-facing content.
• Identify, develop, and manage strategic partnerships with brands, developers, agents, media, and other key stakeholders for short & long term partnership.
• Negotiate partnership agreements and collaborate on joint campaigns or events to drive business growth.
• Track partnership performance and deliver actionable insights.
• Assist in executing brand campaigns and promotional activities to support brand awareness efforts.
• Support partnership activations by organizing events, collaterals, and communication materials
• Coordinate with marketing & product teams to ensure consistent brand messaging across all channels.

Qualifications

• Bachelor’s degree in Communications, Marketing, Business, or related field.
• 3-4 years experience with a strong emphasis on brand partnership management, brand strategy, and public relations, preferably in property, real estate, or adjacent industries.
• Proven success in building and managing strategic partnerships that deliver measurable business impact.
• Experience managing corporate LinkedIn accounts for brand building and thought leadership.
• Excellent communication, negotiation, and interpersonal skills.
• Deep understanding of the Indonesian property market, media landscape, and digital marketing channels.
• Skilled in media monitoring (software Looker, Brand24), CRM, project management, and content creation tools
• Strong analytical skills with ability to assess partnership and communication outcomes for continuous improvement.
• Proactive, creative, and detail-oriented with strong organizational and multitasking abilities.
• Ability to work collaboratively across multiple teams and stakeholders.

Are you ready to shape the future of real estate? Join us in this exciting journey of innovation, collaboration, and growth. Together, let's redefine what's possible in the world of real estate.

Make your mark at 99 Group. Apply now!

99 Group (Brands include 99.co, Rumah123, SRX.com.sg) is a leading real estate technology company that operates real estate portals across South East Asia, specialising in digital property advertising.

In Singapore, 99 Group operates 99.co and SRX.com.sg, while in Indonesia, it operates 99.co/id and Rumah123.

Here at the 99 Group, we know a property is the single largest financial decision - and affects how people accumulate wealth, raise their children.That’s why it’s our goal to build the simplest and most trusted platform to help un-complicate the property journey and help 99% of homeseekers find their way home.

99 Group (Brands include 99.co, Rumah123, SRX.com.sg) is a leading real estate technology company that operates real estate portals across South East Asia, specialising in digital property advertising.

In Singapore, 99 Group operates 99.co and SRX.com.sg, while in Indonesia, it operates 99.co/id and Rumah123.

Here at the 99 Group, we know a property is the single largest financial decision - and affects how people accumulate wealth, raise their children.That’s why it’s our goal to build the simplest and most trusted platform to help un-complicate the property journey and help 99% of homeseekers find their way home.