Brand Manager

PT GF Indonesia; Jakarta Utara; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading retail company in Jakarta Utara is seeking a Brand Manager to oversee online and offline marketing strategies. Responsibilities include managing user experiences, crafting budgets for campaigns, and collaborating with various partners. The ideal candidate has at least 3 years of brand management experience, preferably in the retail sector, and proficient English skills. Strong leadership and analytical abilities are essential for leading the marketing team effectively.

Qualifications

• Minimum 3 years of experience in brand management.
• Experience in the retail industry preferred.
• Proficient in oral and written English.

Responsibilities

• Create and implement marketing tactics for online and offline.
• Manage user experiences on the website and social media.
• Develop strategies to increase website traffic and customer acquisition.

Skills

Brand strategies & analytics

Leadership

Proficient in English

Managing online & offline marketing programs

Job description

Responsibilities

Create & implement online & offline shopper marketing tactics

Understand brand development, new product launching, promotion aspects.

Manage user’s experiences of the website (site navigation, content development and promotional campaigns), social media management, copywriting and content management and PR and corporate communication

Putting together estimates and budgets for marketing campaigns

Develop strategies to increase website traffic & customer acquisition, evaluating customer research, market conditions and competitor data.

Manage the content strategy & development.

Collaborate with media, agencies and other vendor partners.

Requirements & Qualifications

• Minimum 3 years of experience in brand manager
• Preferably having experience in retail industry
• Proficient in English (oral & written) should be required
• Have experience working and managing a big scale of online & offline marketing programs
• Skillful in brand strategies & analytics
• Strong leadership to manage the marketing team