Brand Manager

PT. EATWELL CULINARY INDONESIA; Jakarta Utara; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading culinary company in Indonesia is seeking a Brand Manager to develop strategies that drive brand awareness and customer loyalty. The ideal candidate will have a Bachelor's degree and 3–5 years of experience in brand management or marketing, preferably in the F&B or retail sectors. Excellent leadership and communication skills are essential. Join us to innovate and delight our customers.

Qualifications

• Minimum 3–5 years’ experience in brand management or marketing, preferably in F&B, Retail or FMCG.
• Strong knowledge of brand strategy, product development, and consumer insights.
• Proficiency in digital marketing, analytics, and event/brand activation.

Responsibilities

• Develop and implement brand strategies to drive awareness, sales growth, and customer loyalty.
• Plan and execute marketing campaigns across online and offline platforms.
• Monitor and analyze brand performance, consumer behavior, and market trends.

Skills

Brand management

Digital marketing

Leadership

Communication skills

Negotiation skills

Education

Bachelor’s degree in Marketing or Business Administration

Job description

Overview

Eatwell Culinary Indonesia, established in 1995, is dedicated to becoming a leader in the Indonesian restaurant industry. With core values of Integrity, Collaboration, Adaptability, and Pursuit of Growth, we aim to provide unforgettable culinary experiences. Our strong brands, Ichiban Sushi, Ta Wan, and Dapur Solo, reflect our commitment to diverse culinary preferences. We continue to innovate and delight our customers with every dish. Join us to work well and eat well!

Responsibilities

• Develop and implement brand strategies to drive awareness, sales growth, and customer loyalty.
• Plan and execute marketing campaigns across online and offline platforms.
• Lead new product/menu development in collaboration with R&D and Operations.
• Monitor and analyze brand performance, consumer behavior, and market trends.
• Manage brand budgets effectively and ensure ROI.
• Ensure brand consistency across all communication and customer touchpoints.
• Build and maintain strong relationships with external partners, media, and agencies.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or Hospitality/Hotel Management
• Minimum 3–5 years’ experience in brand management or marketing (F&B/Retail/FMCG preferred)
• Strong knowledge of brand strategy, product development, and consumer insights
• Proficiency in digital marketing, analytics, and event/brand activation
• Excellent leadership, communication, and negotiation skills