Brand Activation Executive

PT HM Sampoerna Tbk.; Daerah Khusus Ibukota Jakarta; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A prominent company in the tobacco industry is seeking a Brand Activation Executive in Jakarta. The role involves planning and executing consumer activation strategies for combustible cigarette products. Applicants should have at least 2 years of relevant experience, excellent communication skills in Bahasa and English, and a strong background in brand building. This position offers opportunities for professional growth within a global business focusing on a smoke-free future.

Benefits

Opportunities for career progression

Inclusive and diverse culture

Empowerment to take risks and innovate

Qualifications

• Minimum 2 years of related experience in brand building and consumer activation planning.
• Excellent communication and presentation skills in Bahasa and English.
• Proven experience in collaboration and strategic thinking.

Responsibilities

• Assist Brand Activation Manager in planning consumer activation strategies.
• Understand market insights for brand building and consumer activation programs.
• Collaborate with stakeholders to coordinate consumer activation activities.

Skills

Brand building

Consumer activation planning

Excellent communication

Strategic thinking

Education

Marketing/Management, Economics/Finance or related field

Job description

Overview

Be a part of a revolutionary change. At PMI, we’ve chosen to do something incredible. We’re transforming our business and building our future on one clear purpose – to deliver a smoke-free future. With huge change comes huge opportunity. Wherever you join us, you’ll have the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions. Sales and Marketing at PMI feels like building a new business—with the accumulated expertise of a global brand behind you. Bring us your curiosity and capacity to engage people and you can be part of the digital, omnichannel team that’s driving our huge commercial transformation.

If you’re a forecaster and forward-thinker, you can make a huge impact by creating sales strategies across all markets. Here, your innovation will do more than just improve sales. You’re not persuading someone to a savings account or to try a new drinks brand.

Your Day To Day

• Assist Brand Activation Manager in planning and deployment of consumer activation strategy and initiatives in line with the brand objective for combustible cigarette (CC) product across various consumer touchpoints, including online and offline channels.
• As a brand activation executive you must understand market insights to help you develop strategies for brand building and consumer activation programs. In addition to that, you will also be responsible for the execution of the strategies and making those executions effective and efficient based on the KPI given.
• Collaborate with internal and external stakeholders to help support and coordinate all consumer activation activities

Who We’re Looking For

• Academic Background: preferable Marketing/Management, Economics/Finance or Computer Science/Statistics/Math/Engineering
• Minimum 2 years of related experience in brand building, consumer activation planning and execution.
• Excellent communication and presentation skills, both in Bahasa and English
• Proven experience in collaboration and strategic thinking

What We Offer

Our success depends on our talented employees who come to work here every single day with a sense of purpose and an appetite for progress. Join PMI and you too can:

• Seize the freedom to define your future and ours. We’ll empower you to take risks, experiment and explore.
• Be part of an inclusive, diverse culture, where everyone’s contribution is respected; collaborate with some of the world’s best people and feel like you belong.
• Pursue your ambitions and develop your skills with a global business – our staggering size and scale provides endless opportunities to progress.
• Take pride in delivering our promise to society: to deliver a smoke-free future.

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