AVP Experience (Pekanbaru/Medan)

SawitPRO; Kota Pekanbaru; On-site; IDR 1.001.335.000 - 1.668.892.000; Full time

Job summary

A leading company in Indonesia is seeking an AVP, Experience to oversee and integrate its commercial and marketing functions into a cohesive strategy. The candidate will lead a team focused on customer experience, drive growth through innovative strategies, and collaborate closely with senior management. This position requires a deep understanding of digital marketing, analytics, and strong leadership skills, along with at least a decade of relevant experience. The ideal candidate is passionate and driven to create a brighter future for Indonesia.

Qualifications

• Minimum 10 years’ experience in business management and strong marketing & sales.
• Experience in leading cross-functional teams and enterprise-wide programs.
• Knowledge of fast-moving consumer goods (FMCG) and digital insurance preferred.

Responsibilities

• Develop the overall strategy and ideas behind brand and customer experiences.
• Lead a team to deliver on all aspects of the experience portfolio.
• Collaborate closely with senior management for strategic outcomes.

Skills

Digital marketing

Analytics

Growth hacking

Customer relationship management (CRM)

Strategic thinking

Influence negotiation

Communication skills

Education

Bachelor’s Degree in Business or Marketing

Job description

To oversee and integrate SawitPRO's Commercial, Marketing, Demand Planning, Customer Management, B2B sales, Growth, and Performance Measurement functions into a cohesive strategy.

Customer Experience

• Customer research, Customer acquisition, Customer engagement, Customer relationship management and Customer retention
• Customer growth, including Growth Marketing through the development of a partner ecosystem, Customer Intelligence and Customers’ competitor Intelligence
• Customer engagement events and marketing campaigns

Role of the AVP, Experience

• Strategy & Ideation – The person responsible must develop the overall strategy and ideas behind the company's brand, as well as its customer and employee experiences.
• Team management – Lead a team of collaborators and contributors for delivering on all aspects of the experience portfolio (XP)
• Leadership – demonstrate leadership by coming up with innovative ideas to further the goals of the experience portfolio across all aspects of the organisation
• Roadmap development – Develop the roadmap and budget for managing the experience portfolio by optimising the return on investment
• Execution KPIs – clearly define execution goals and KPIs to deliver on the experience portfolio of the organisation
• Senior Management collaboration – work closely with senior management, including the CEO, head of product, head of engineering, etc., to deliver on the strategic business outcomes, including owning financial KPIs and human KPIs
• DDD – Lead the Data Driven Decision (DDD) making across the entire organisation. Utilise business intelligence and performance metrics to inform decision-making and strategy adjustments.
• Experience gamification for optimised engagement of stakeholders across all aspects of the XP

Requirements

Education

• A bachelor’s Degree in Business or Marketing, or any related discipline, is required.

Experience

• Min. 10 years’ experience working ideally in business management, Strong Marketing & sales/business Development, customer service, industrial design, etc., in driving digital initiatives with some independent P&L responsibilities
• Five or more years of progressive leadership experience in leading cross-functional teams and enterprise-wide programs, operating and influencing effectively across the organisation and within complex contexts
• Experience in innovating business models and developing new channels, business models or business transformation
• Experience in consumer industries like fast-moving consumer goods (FMCG), consumer banking, digital insurance, FinTech, sharing economy, etc., is preferred

Knowledge/Skills

• Deep understanding of people and their motivations and behaviours
• Ability to develop short interaction levers to drive strategic behaviours through gamification, rewards and engagement
• Extensive knowledge of digital marketing, analytics, growth hacking and CRM.
• Business-savvy strategic thinking: Big picture orientation and conceptualisation of ideas, conceiving effective strategies to drive growth and revenue generation
• Strong business acumen, including domain-specific knowledge of the manufacturing and resources companies and their business units
• Excellent analytical, strategic conceptual thinking and consulting skills.
• Strong influence negotiation skills
• Ability to effectively drive people, process and technology change in a dynamic and complex operating environment
• Excellent oral and written communication skills, including the ability to explain digital technologies to business leaders and business concepts to technologists
• Must be a passionate human being with strong idealism and vision for a brighter future for Indonesia