Aperitif On Trade Specialist for PT. Pelita Makmur Perkasa

PT Pantja Artha Niaga; Indonesia; On-site; IDR 166.944.000 - 250.418.000; Full time

Job summary

A beverage company is seeking two Aperitif On-Trade Specialists based in Indonesia, one in Bali and one in Jakarta. Candidates should have a minimum of 3 years of experience in on-trade sales or the hospitality industry. Responsibilities include managing bars and restaurants, executing brand standards, and acting as a brand ambassador. The ideal candidate should be passionate about spirits, possess strong communication skills, and be a collaborative team player willing to work flexible hours.

Qualifications

• Minimum 3 years of experience in on-trade sales, brand activation, hospitality, or alcoholic beverage industry.
• Strong understanding of on-trade dynamics.
• Willing to work flexible hours including evenings and weekends.

Responsibilities

• Recruit and manage on-trade outlets to grow brand presence.
• Execute 'Perfect Store' standards in targeted venues.
• Act as a brand ambassador for assigned aperitif brands.

Skills

On-trade dynamics understanding

Strong communication skills

Relationship-building skills

Passion for spirits

Good English skills

Team player

Job description

Responsibilities

• Recruit, service, and manage targeted on-trade outlets (bars, restaurants, hotels) to grow brand presence and sales
• Identify priority venues and develop long‑term, brand‑led partnerships
• Execute “Perfect Store” standards, including visibility, activation, menu placement, and consumer touchpoints
• Coordinate POSM deployment and in‑outlet executions to support commercial and sales objectives
• Work closely with Sales teams to ensure account development aligns with sales targets and distribution strategy
• Act as a brand ambassador, representing the lifestyle, values, and positioning of assigned aperitif brands
• Lead product training and brand education for trade staff, bartenders, and consumers
• Host and support brand activations, tastings, and events to build awareness, trial, and engagement
• Support brand storytelling and premium experience delivery within on‑trade venues
• Monitor outlet compliance, pricing, visibility, and product availability
• Track spend, ROI, and performance of on‑trade activations and programs
• Conduct regular venue audits, identify execution gaps, and highlight growth opportunities
• Prepare activity reports, performance reviews, and actionable market insights to guide brand and sales strategy
• Collaborate closely with distributors, agencies, and regional teams to ensure effective execution and follow‑up

We are looking fo 2 (two) Aperitif On‑Trade Specialist to be based in Bali (1 position) and Jakarta (1 position)

Minimum Qualifications

We are currently hiring 2 (two) Aperitif On‑Trade Specialist for PT. Pelita Makmur Perkasa, with placements in Bali (1 position) and Jakarta (1 position)

• Minimum 3 years of experience in on‑trade sales, brand activation, hospitality, or alcoholic beverage industry (sales & marketing)
• Strong understanding of on‑trade dynamics (bars, restaurants, hotels)
• Passionate for spirits and advocacy
• Strong communication, presentation, and relationship‑building skills
• Good English skills (written and spoken)
• Collaborative, adaptable team player
• Willing to work flexible hours (including evenings and weekends)
• Willing to travel frequently