Ads Specialist

Octarine Perfume; Bogor; On-site; IDR 200.000.000 - 300.000.000; Full time

Job summary

A dynamic marketing firm is seeking a Marketing Communication & E-commerce Manager to develop and execute advertising strategies across multiple platforms. Responsibilities include managing campaigns, analyzing performance metrics, and collaborating with creative teams. Ideal candidates will have a Bachelor's degree in a related field and at least 2 years of experience in digital advertising. Familiarity with various advertising tools and strong analytical skills are essential for success in this role.

Qualifications

• Bachelor’s degree in Marketing, Communication, Computer Science, or related field required.
• Minimum 2 years of experience managing digital ads on various platforms.
• Strong analytical skills with understanding of SEO, SEM, and conversion optimization.

Responsibilities

• Develop and execute data-driven advertising strategies across multiple platforms.
• Manage end-to-end campaign execution, from planning to optimization.
• Analyze campaign performance using analytics tools.

Skills

Strategic advertising

Analytical skills

Collaboration

Problem-solving

SEO understanding

Digital ad management

Education

Bachelor’s degree in Marketing or related field

Tools

Google Analytics

Meta Ads

TikTok Ads

Shopee Ads

Job description

Marketing Communication & E-commerce Manager - Ultima II Indonesia

Rp5.000.000,00/bln - Rp6.500.000,00/bln

Responsibilities

• Develop and execute data-driven advertising strategies across multiple platforms.
• Manage end-to-end campaign execution, from planning and creative development to monitoring and optimization.
• Analyze campaign performance using analytics tools such as Google Analytics, Meta Business Suite, TikTok Ads Manager, and Shopee Ads Dashboard.
• Collaborate with marketing and creative teams to align ads with brand identity and business objectives.
• Effectively manage advertising budgets across platforms to ensure optimal results at minimal cost.
• Stay updated on industry trends, platform updates, and emerging ad formats to enhance campaign effectiveness.
• Optimize budget allocation to maximize efficiency and performance across all ad channels.
• Prepare regular reports on advertising metrics (CTR, CPA, ROI, ROAS, etc.) and provide insights to management for actionable decision-making.

Requirements

• Bachelor’s degree in Marketing, Communication, Computer Science, or a related field.
• Minimum 2 years of experience managing digital ads in Shopee Ads, TikTok Ads, Meta Ads, and Google Ads.
• Strong analytical skills with a deep understanding of SEO, SEM, retargeting, and conversion optimization.
• Excellent communication, collaboration, and problem-solving abilities.
• Experience in e-commerce or retail (fashion, beauty, FMCG) is a plus