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Digital Platforms, UX, Content & Growth Leadership

Innovatus Advertising Ltd | United Kingdom (Hybrid / Flexible) | Full-time, Permanent

Innovatus Advertising Ltd is a strategic advertising, marketing, and digital consultancy delivering integrated solutions across branding, content, technology, and performance marketing.

We partner with UK-based organisations and international brands, particularly businesses operating across the UK and Middle East, helping them build high‑impact digital platforms that support brand storytelling, customer acquisition, and commercial growth.

We are looking for a Senior Web Developer & UI/UX Designer with 15+ years of professional experience to join our team in a senior, hands‑on leadership role.

This role is ideal for a digital professional who is equally comfortable:

• shaping strategy and UX direction,
• leading complex platform builds,
• and working directly with clients as a trusted digital advisor.

You will own the full lifecycle of digital platforms, from early discovery, UX strategy, and content architecture through to development, launch, optimisation, and long‑term performance.

• Lead the design and development of websites and digital platforms from concept to launch and post‑launch optimisation.
• Deliver scalable, mobile‑first, content‑driven websites and e‑commerce platforms.
• Translate business objectives, brand narratives, and marketing strategies into structured, high‑performing digital solutions.

• Lead UX strategy, information architecture, and user journey design.
• Create wireframes, prototypes, and high‑fidelity UI that support editorial, marketing, and conversion goals.
• Ensure content hierarchy, storytelling, and presentation enhance usability, clarity, and performance.
• Continuously optimise UX/UI using analytics, user behaviour insights, and marketing performance data.

• Work closely with content, copywriting, and marketing teams to shape content‑first digital experiences.
• Ensure platforms support a wide range of content formats, including campaigns, landing pages, editorial content, and storytelling.
• Advise on CMS structures, templates, and workflows to support scalability and ease of management.

• Ensure platforms are built to support SEO, CRO, analytics, and performance marketing.
• Align UX and technical decisions with paid media, demand generation, influencer activity, and sales funnels.
• Implement tracking and analytics frameworks to measure engagement, conversion, and ROI.

• Work directly with clients as a senior digital, UX, and platform advisor.
• Lead workshops, discovery sessions, and strategic discussions.
• Present concepts, UX rationale, and platform recommendations clearly and confidently.
• Build trusted, long‑term client relationships through delivery excellence and strategic insight.

• Oversee hosting environments, security, backups, and platform stability.
• Ensure best practices in performance, accessibility, and maintainability.
• Troubleshoot complex issues with minimal disruption to live platforms.

• 15+ years’ experience in web development, UI/UX design, and digital platform delivery.
• Proven experience delivering end‑to‑end digital platforms (strategy, UX, design, development, launch, optimisation).
• Strong background in content‑led and marketing‑driven digital ecosystems.
• Solid understanding of SEO, analytics, CRO, and performance marketing enablement.
• Demonstrated experience working directly with clients in a senior or lead advisory role.
• High level of proficiency in modern UX/UI tools and CMS platforms.

Minimum Educational Qualification: Bachelor’s degree in either Computer Science, Information Technology (IT), Software Engineering, Information Systems, or specialized degrees like Web Development, Digital Media, or Marketing

• Full professional fluency in both English and Arabic (spoken and written) is essential.

This role supports:

• UK‑based clients operating internationally,
• multilingual brands,
• and businesses with active Middle East operations.

• client communication,
• content development and review,
• and ensuring cultural and commercial accuracy across markets.

• Strategic, commercially minded digital professional.
• Comfortable operating autonomously at senior level.
• Confident leading conversations with senior stakeholders.
• Detail‑driven, organised, and delivery‑focused.
• Collaborative and solutions‑oriented.

• A senior role with genuine ownership over digital platforms and client relationships.
• Direct influence on how UX, content, and technology support advertising and growth.
• Opportunity to work across UK and international markets.
• Flexible, collaborative working environment.
• A role that values experience, depth, and leadership, not just execution.

Please submit:

• Your CV or email to info@innovatus.ae
• A portfolio of relevant web and digital projects
• A brief note outlining your senior experience and suitability for the role