Content Experience Strategist (Web & E-Commerce)

Reply Ltd; City of Westminster; On-site; GBP 35,000 - 50,000; Full time

Job summary

A leading brand performance agency in Westminster seeks a Content Experience Strategist to shape content across websites and e-commerce platforms. The role involves developing content strategies, defining structures, and collaborating with designers. Ideal candidates will have 2-4+ years of experience in content strategy and digital projects. If you enjoy both practical execution and strategic thinking in a small team, apply to join this dynamic workplace environment.

Qualifications

• 2-4+ years of experience in content strategy or a related role.
• Experience working on website or e-commerce content projects.
• Ability to create clear page-level content outlines.

Responsibilities

• Support the development of content strategies for websites and e-commerce platforms.
• Define content volumes, formats, and priorities across user journeys.
• Assist in shaping site structures and information architectures.

Skills

Content strategy

UX content

Digital strategy

Client communication

SEO fundamentals

Tools

CMS platforms

Job description

Content Experience Strategist (Web & E-Commerce)

About Threepipe Reply

Threepipe Reply is an award-winning integrated brand performance agency of specialists, working across media, creative, social, analytics, UX, data science, search marketing and PR. Threepipe offers a rigorous planning framework, proprietary and best‑in‑breed technology partners to help consumer and business‑to‑business brands make sense of the highly evolving market, media and competitor landscape. https://threepipereply.com

Role Overview

We’re looking for a Content Experience Strategist to play a hands‑on role in shaping content across websites and e‑commerce platforms. Working closely with the Brand Strategy Director, you’ll help define what content is needed, how it’s structured, and how it supports user needs and brand goals. This role sits at the intersection of content strategy, UX thinking, and practical execution. It’s well suited to someone who enjoys doing the work as well as thinking strategically, and who wants meaningful ownership within a small but focused strategy team.

Responsibilities

• Support the development of content strategies for websites, landing pages, and e‑commerce platforms, including marketplaces such as Amazon.
• Help define content volumes, formats, and priorities across user journeys.
• Contribute to content frameworks, messaging models, and templates.
• Assist in shaping site structures, navigation systems, and information architectures.
• Produce sitemaps and page‑level content outlines aligned with UX, SEO, and conversion best practice.
• Work closely with UI designers to ensure content requirements are reflected in layouts and page structures.
• Take part in selected client sessions, contributing content and experience recommendations with support from the Brand Strategy Director.
• Assist with content audits, gap analysis, and quality reviews to ensure consistency and effectiveness.

Candidate Profile

• 2-4+ years of experience in content strategy, UX content, digital strategy, or a related role.
• Experience working on website or e‑commerce content projects.
• Ability to create clear, structured page‑level content outlines and recommendations.
• Comfortable discussing content and structure with clients and designers.
• Interest in working across a range of industries, including e‑commerce and regulated sectors.
• Experience with marketplaces or retailer platforms.
• Familiarity with CMS platforms, SEO fundamentals, and accessibility best practice.

Reply is an Equal Opportunities Employer and committed to embracing diversity in the workplace. We provide equal employment opportunities to all employees and applicants for employment and prohibit discrimination and harassment of any type regardless of age, sexual orientation, gender identity, pregnancy, religion, nationality, ethnic origin, disability, medical history, skin colour, marital status or parental status or any other characteristic protected by the Law. Reply is committed to making sure that our selection methods are fair to everyone. To help you during the recruitment process, please let us know of any reasonable adjustments you may need.