Media jobs in Italy

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Lorien

peterborough, United Kingdom

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18

28.04.2025

12.06.2025

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Job Title: Head of Paid Media

Location: Peterborough

Job Type: Full-time, Permanent

About the Role:

We are currently seeking an exceptionally ambitious and talented Head of Paid Media on behalf of a rapidly growing entrepreneurial business. This is an exciting opportunity to join a successful and innovative marketing team that attributes a significant portion of its growth to its online presence. If you are an experienced PPC professional looking to broaden your expertise and develop skills in all aspects of performance marketing, this role is for you.

Key Responsibilities:

• Plan, optimize, create, and execute campaigns across multiple accounts on a daily basis.
• Conduct in-depth analysis of channel and campaign performance, provide reports, and identify areas of opportunity for optimization.
• Present data-backed business cases to improve efficiency and drive new customer acquisition.
• Contribute to achieving acquisition, revenue, and customer LTV targets in critical markets.
• Establish and enhance efficient processes and workflows.
• Ensure consistent messaging and branding across search and social media marketing channels.
• Effectively communicate search strategies, optimization techniques, and results to stakeholders.

Duties:

• Manage daily operations of all paid advertising accounts across Google AdWords, Bing, and social media platforms.
• Plan, develop, implement, track, and optimize all paid marketing campaigns and channels.
• Analyze data to identify trends and insights, optimize spending and performance, and adjust campaign strategies.
• Conduct keyword research, competitor analysis, and ongoing testing and optimization.
• Monitor and maintain keyword bids, budgets, impression share, quality score, and account metrics.
• Collaborate with internal teams to enhance campaigns and achieve optimized performance results.
• Generate new paid search campaigns, ad groups, and accounts, and contribute to new paid search marketing initiatives.
• Increase click-through rates (CTR), quality scores, conversions, and conversion rates while reducing cost-per-click (CPC).
• Optimize landing pages and conduct creative copy testing.
• Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, and other paid search aspects aligned with corporate objectives.
• Communicate project development, timelines, and results to management.
• Generate weekly and monthly corporate reports, tracking metrics, revenue, and other paid search initiatives.
• Monitor and administer web analytics tools, dashboards, and reports, highlighting areas of importance.
• Implement A/B, split, and multivariate testing across all accounts.
• Foster excellent working relationships with key departments, managers, and third-party platform suppliers.
• Stay updated on PPC industry trends and developments, and develop and implement new PPC strategies as needed.

Requirements:

• Minimum of 3-5 years of PPC account management experience.
• Experience managing large-scale, high-turnover accounts and budgets.
• Demonstrated track record of driving PPC performance and achieving tangible business results.
• Ability to analyze data and develop optimized account strategies based on insights.
• Strong numerical and organizational skills with proficiency in Excel and basic computer skills (Outlook, Word).
• Ability to prioritize, multitask, and manage projects effectively.
• Excellent team player with a strong work ethic and a professional attitude, demonstrating problem-solving skills.
• Entrepreneurial mindset with a willingness to learn, innovate, and adapt to changes in the industry.

Why Apply?

• Join a successful and growing marketing team focused on innovation and results.
• Opportunity to advance your career in paid media with a company that values its employees.
• Work in a collaborative and supportive office environment.

If you are a proactive and results-driven paid media professional looking to make a significant impact, we would love to hear from you. Interested candidates should contact Gary Wale at [emailprotected] to apply.