Assistant Brand Manager

Essity; Manchester; Hybrid; GBP 30,000 - 45,000; Full time

Job summary

A leading global hygiene company in Manchester is seeking an Assistant Brand Manager for a 20-month fixed-term contract. This full-time role involves managing marketing strategies for major brands like TENA and Bodyform, with a strong focus on digital marketing and cross-functional collaboration. The ideal candidate should have a solid marketing background, excellent project management skills, and the ability to work effectively in a dynamic environment. This role offers hybrid working with up to two days at home and includes competitive perks.

Benefits

High starting salary with annual review

Pension with 10% employer contribution

Annual incentive bonus

27 days holiday plus bank holidays

Staff product discounts

Gym membership discount

EAP support service

Cycle to work scheme

Qualifications

• Experience working within a marketing team preferably within FMCG.
• Ability to organize, prioritize, and work effectively in a constantly changing environment.
• Strong cross-functional experience and project management skills.

Responsibilities

• Implement regional marketing strategies aligned with global requirements.
• Manage digital marketing activities and external agencies effectively.
• Conduct monthly analysis and reporting of market data against KPIs.

Skills

Digital Marketing

Project Management

Analysis Skills

Cross-functional collaboration

Communication skills

Tools

Excel

PowerPoint

Job description

Assistant Brand Manager (20 month fixed term contract)

About the role

Essity may be a company you are not familiar with but you will know our market-leading consumer brands including TENA Bodyform Cushelle Velvet Plenty and Tork as well as Leukoplast Actimove and JOBST within our medical portfolio. Our company mission is to break barriers and improve the well-being of people across the world through our health and hygiene products and solutions.

Essity UK Consumer Goods

Essity UK Consumer Goods is looking for an Assistant Brand Manager Consumer Goods to work on our leading brands Bodyfrom and TENA . The Assistant Brand manager will take responsibility for the day-to-day marketing activation ensuring delivery against agreed objectives and KPIs to support ambitious brand growth.

This full-time 20 -month FTC position is offered on a hybrid working pattern of up to two days per week working flexibly at home with 3 days office-based.

There are plenty of reasons to work at Essity :

High reaching starting salary with annual review
Pension 10% employer contribution
Annual incentive bonus

Holidays starting at 27 days plus bank holidays (with flexible bank holiday options)

Staff product and discounts

Essity Rewards (online and in-store shopping discounts) including; gym membership discount and many more

EAP support service

Cycle to work scheme

Local community activities and charitable initiatives

What you will do

In this varied role you will be responsible for : .

Support the SBM in the implementation of ATL and BTL regional marketing strategy and plans in line with global requirements.

Deliver clear communication and building strong working relationships with internal customer teams global teams agencies & retailers.

Provide necessary support to our multi-functional operational business team regarding strategy product information and media activities.

Manage and implement marketing activities ATL to BTL with a special focus on digital communication and social media.

Daily management of external agencies (media PR digital) including writing briefs creative development agency management and reporting with continuous evaluation based on set KPIs.

Strong focus on Digital Marketing :

Daily management of social branded content and social content calendar.

Ensure brand images and assets are optimised for use on retailer websites.

Management of brand websites in conjunction with internal digital hub.

Work with internal digital hub developing ratings and reviews.

Work with internal DTC team to develop and manage annual social content calendars.

Support SBM with project management of PR campaigns

Responsible for assigned Advertising & Promotion budget with monthly tracking & reconciling along with raising POs.

Monthly analysis and reporting of market & consumer data and business performance against KPIs.

Management of product range development new packaging new pack formats changes in legal requirements.

Ownership of the artwork development process including supporting on copy artwork generation and approvals

Admin based responsibilities

Who You Are

Experience working within a marketing team preferably within FMCG

Strong attention to detail

Ability to organize prioritize and work effectively in a constantly changing environment

Strong cross functional experience

Demonstrated experience and success in project management

Excellent oral and written communication analytical and presentation skills

Excellent team player and ability to work cross-functionally

Ability to define problems collect data establish facts and draw valid conclusions

Ability to multi-task under pressure

Confident in using Excel and PowerPoint

Can do attitude

About Our DEI Culture

Guided by our Beliefs & Behaviour our culture is the foundation that connects our history with our future. At Essity care collaboration and inclusion are more than buzzwords they are practiced on an everyday basis. And with a purpose of breaking barriers to wellbeing promoting gender equality and enable customers and consumers to lead a fuller life at all stages of life DEI is in our core.

As we work in diverse teams across geographies cultures and professional areas inclusive leadership is something we expect from ourselves and each our leadership platform we express this as leveraging the power of differences. From experience we know that diverse and inclusive teams are key to innovate and profitably grow our business while simultaneously address our ambitious climate targets.

What we can offer you

At Essity we believe everyones learning and professional development is unique and want to empower employees to reach their full potential in a winning culture motivated by a powerful purpose.

At Essity we embrace the individual and recognise the remarkable power that can be harnessed when different ideas backgrounds experiences and perspective come together. If you apply for a job at Essity you can be sure that the only criteria we consider for selection is professional experience qualifications key job-related attributes and working values.

Whats next

Essity kindly but firmly declines direct contact with recruiting and staffing agencies as well as job advertising sellers.

Application End Date : 30 Oct 2025

Job Requisition ID : Essity257425

Required Experience : Manager

Key Skills : Digital Marketing,Marketing,Management Experience,Profit & Loss,Analysis Skills,Microsoft Powerpoint,Market Research,Project Management,Product Management,P&L Management,Product Development,Branding

Employment Type : Full-Time

Experience : years

Vacancy : 1