Marketing and Events Executive

TipTopJob; St Helens; On-site; GBP 27,000 - 28,000; Full time

Job summary

A prominent sports club is looking for a Marketing Executive to deliver coordinated campaigns that promote their services, products, and events. This hands-on role combines creativity with commercial thinking. Responsibilities include managing social media, coordinating website content, and overseeing digital marketing strategies. Candidates should possess a degree in a related field and experience in marketing, preferably within the events or hospitality sectors. The position is full-time, located in St Helens.

Qualifications

• Proven experience in marketing, ideally within events, retail or hospitality.
• Strong track record managing social media and digital content.
• Experience planning and delivering campaigns from idea stage to execution.

Responsibilities

• Maintain and update the website and online retail store for accuracy.
• Manage the club's online auction platform and social media content.
• Monitor and analyse digital performance to improve ROI.

Skills

Copywriting and content creation

Data analysis and reporting

Organizational skills

Creative design capability

Communication skills

Education

Degree or equivalent in Marketing, Business, Communications

Tools

Adobe tools

Canva

Website CMS

Job description

Marketing Executive

Salary: £27,000 to £28,000 per annum dependent on skills and experience

Location: The BrewDog Stadium, St Helens

Full time

Main Purpose of the Role

The Marketing Executive will play a central role in delivering coordinated campaigns that promote St.Helens R.F.C. clubs services, products and commercial activities. Focusing on Conferencing and Events (C and E) and Retail, the role combines day:to:day marketing delivery with creative planning, brand promotion and digital management.

This is a varied, hands on role suited to someone who can balance creativity with commercial thinking, while working collaboratively across multiple departments.

Main Duties

• Maintain and update the C and E website and online retail store to ensure accuracy, relevant content and an excellent user experience.
• Manage the clubs online auction platform, ensuring listings align with club activity and commercial priorities.
• Coordinate social media content for C and E and Retail, working alongside internal teams to ensure consistent messaging and brand alignment.
• Monitor and analyse digital performance, producing reports with recommendations to maximise opportunities and improve ROI.
• Oversee imagery and branding across digital channels, in-store touchpoints and stadium spaces.
• Support the creation and delivery of marketing plans for both C and E and Retail, working closely with the Head of Marketing and department leads.
• Liaise with external partners such as the Council, LVEP and Chamber of Commerce to support joint initiatives that unlock commercial potential.
• Attend internal and external marketing meetings as a representative of C and E and Retail.
• Coordinate kit launch and retail product campaigns: including creative planning, photography, player scheduling and sample management.
• Maximise event-led retail opportunities driven by team performance, seasonal trends and fan demand.
• Support club events and selected matchdays as required.

Line Management Responsibilities

Reports to the Head of Marketing and works closely with the Conference and Events Manager and Retail Manager.

Key Contacts

• Retail and C and E suppliers
• Local business and marketing partners (Council, Chamber of Commerce, LVEP)
• Stadium venues, hotels, sports clubs
• Web, print and creative agencies
• Media team (player liaison, photography, content)
• Operations teams (room preparation, event delivery)

Person Specification

Essential Criteria

Qualifications

• Degree or equivalent in Marketing, Business, Communications or related field.

Experience

• Proven experience in marketing, ideally within events, retail or hospitality.
• Strong track record managing social media and digital content.
• Experience planning and delivering campaigns from idea stage to execution.
• Familiarity with website CMS and e-commerce platforms.

Skills

• Confident copywriting and content creation across digital and print.
• Data analysis and reporting skills, with the ability to interpret marketing performance.
• Effective organisational and project management skills.
• Creative design capability using Adobe tools or Canva.
• Strong communication and stakeholder management.

Personal Attributes

• Creative thinker with strong initiative.
• Flexible and adaptable to seasonal demands.
• Able to work independently or within a team.
• Enthusiastic, positive and passionate about sport, events and retail.

Desirable Criteria

• CIM or digital marketing qualification.
• Experience in a sports club, stadium environment or fan:engagement role.
• Knowledge of local business networks and partnership development.
• Understanding of supporter communications and fan behaviour.

Interested? If you feel that you possess the relevant skills and experience then Apply by return.