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Global Healthcare Marketing Leader for Biopharma & Digital
Job summary
A global technology company in the UK is seeking an experienced Healthcare Marketing Manager to shape marketing initiatives that improve healthcare outcomes. The role involves developing strategic marketing programs, collaborating with sales and business teams, and ensuring compliance with industry regulations. Ideal candidates will have extensive experience in healthcare marketing, particularly in Biopharma and Digital. This position offers an opportunity to make a significant global impact in healthcare innovation.
Benefits
Qualifications
- At least 15 years' global healthcare marketing experience (ideally in Biopharma and Digital).
- In-depth knowledge of industry regulations and experience ensuring compliance in marketing activities.
- Experience delivering successful sector-level global marketing programs.
- Confident team player with the ability to build strong and effective working stakeholder relationships at all levels.
- Experience in defining buyer personas, player maps, and influencing buyer journeys.
- Proactive driver of improvement in highly complex environments, anticipating issues, setting priorities, achieving results.
- Excellent planning, analytical, project management skills, and a talent for building strong relationships.
- Fluency in written and spoken English is a must; Japanese proficiency is a bonus.
Responsibilities
- Establish healthcare segment value proposition messaging aligned with the corporate growth strategy for healthcare.
- Develop and deliver segment growth marketing programs, customized to industry and sub-sector buyer personas.
- Deliver sales enablement material in support of go-to-market plan.
- Maintain segment marketing working groups with BU, regional, core team stakeholders.
- Establish clear program KPIs and provide regular, actionable reporting and insight to core team and management.
- Create a community of internal segment champions, sharing insights and updates and the latest market trends.
- Establish customer data feeds, process and flow, ensuring legal compliance.
- Lead regular cadence for program review, adjustment and development.
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.