Social Media Manager

PayPlan; Grantham; Hybrid; GBP 35,000 - 40,000; Full time

Job summary

A compassionate financial services company in the UK seeks a Social Media Manager to establish and lead their social media strategy across various platforms. The role is hands-on and includes developing strategies, running campaigns, and collaborating closely with the marketing team. Ideal candidates will have prior social media management experience and an interest in social trends. The position offers hybrid work flexibility and autonomy to innovate and shape this new function in the company.

Benefits

Hybrid working and flexibility

Supportive team culture

Employee benefits

Opportunities for personal and professional growth

Qualifications

• Experience managing social for a brand or organisation.
• Strong understanding of paid social tools and performance optimisation.
• Confident planning and analysing multi-channel content.

Responsibilities

• Develop the social strategy for each channel with clear growth and lead targets.
• Plan and deliver content that fits tone, audience behaviour and brand.
• Run paid social campaigns end to end including audience planning and optimisation.
• Work closely with PPC and Digital teams to align performance.
• Monitor insights and shape improvements that keep channels moving forward.
• Lead social support for campaigns, product launches and brand activity.
• Own social reporting and present performance to the Head of Marketing.

Skills

Social media management

Paid social tools

Content planning and analysis

Proactive mindset

Balancing strategy with delivery

Job description

Location: Hybrid (Grantham 2 days a week)

Hours: Full Time, Monday-Friday, 40 hours per week (35 working hours and a paid 1 hr lunch break a day)

Salary: £35,000 - £40,000 depending on experience

Are you a strategist who enjoys getting hands on? PayPlan is looking for a Social Media Manager to build and lead our entire social media presence across Instagram, Facebook, LinkedIn, X and TikTok. This is not just a posting role. You’ll set the direction, shape the strategy for each channel and run paid social campaigns that deliver measurable growth and leads.

You’ll join a growing marketing team with big ambitions for 2026. You’ll have freedom to experiment, introduce new formats and push our brand forward while making sure everything stays compliant and client centered.

What You’ll Be Doing

• Developing the social strategy for each channel with clear growth and lead targets
• Planning and delivering content that fits our tone, audience behaviour and brand
• Running paid social campaigns end to end including audience planning and optimisationn
• Working closely with our PPC and Digital teams to align paid and organic performance
• Monitoring insights and shaping improvements that keep channels moving forward
• Leading social support for campaigns, product launches and brand activity
• Owning social reporting and presenting performance to the Head of Marketing

What We’re Looking For

• Experience managing social for a brand or organisation
• Strong understanding of paid social tools and performance optimisation
• Confident planning and analysing multi-channel content
• A proactive mindset with a genuine interest in social trends
• Someone who enjoys balancing strategy with hands on delivery

What You’ll Get

• A role with real autonomy and space to shape the channel direction
• Supportive team culture and access to wider marketing specialists
• Hybrid working and flexibility
• The chance to be part of a major brand transformation programme

If you want to help build a social function from the ground up and have the freedom to innovate, we’d love to hear from you.

Who are PayPlan?

We believe that everyone should be treated with empathy and respect, especially when dealing with sensitive financial situations. Our goal is to help people who are in debt by providing them with free debt advice and solutions that are tailored to their individual circumstances. We are proud to help and support our clients through their journey and in turn are committed to making a positive impact on their lives.

Why work at PayPlan?

We are dedicated to making a difference in the lives of those in need and we would love for passionate, empathetic and understanding colleagues to join us in our mission. If you are customer-focused, an excellent communicator with good listening skills, and share our values of empathy, respect, and making a positive impact, then we would love for you to be a part of our team. With access to a range of employee benefits, a supportive work culture, and opportunities for personal and professional growth, we offer more than just a job we offer a rewarding career. Come join us and make a difference in peoples lives whilst enjoying what you do!

If this sounds like the role for you, apply now or get in touch if you’d like further information. If you require any adjustments to assist you in applying, please contact the HR team at PayPlan.

Your application matters to us. Every application we receive is manually reviewed by our recruitment team we do not use AI or automated systems to screen candidates. We’re committed to giving each applicant fair and thoughtful consideration.