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Marketing Manager, ABM
Descrizione del lavoro
A technology company is seeking a Marketing Manager to drive account-based marketing strategies and campaigns. This role requires over 5 years of B2B marketing experience, particularly in tech/SaaS, and proven skills in campaign execution and analytics. The position involves orchestrating multi-channel campaigns for key accounts and measuring performance to inform future strategies.
Competenze
- 5+ years of B2B marketing experience, preferably in tech/SaaS.
- Proven track record in designing and executing successful marketing campaigns.
- Strong understanding of account-based marketing and personalization tactics.
Mansioni
- Execute a robust ABM strategy for pipeline acceleration and new business acquisition.
- Orchestrate and manage integrated, multi-channel campaigns for key accounts.
- Measure campaign performance and translate insights into actionable recommendations.
Conoscenze
Strumenti
A company is looking for a Marketing Manager, ABM.
- Execute a robust ABM strategy for pipeline acceleration and new business acquisition
- Orchestrate and manage integrated, multi-channel campaigns for key accounts
- Measure campaign performance and translate insights into actionable recommendations
- 5+ years of B2B marketing experience, preferably in tech/SaaS
- Proven track record in designing and executing successful marketing campaigns
- Strong understanding of account-based marketing and personalization tactics
- Hands-on experience with ABM and martech platforms, including Salesforce and 6sense
- Strong analytical skills to interpret data and drive insights
* Il benchmark retributivo si basa sugli obiettivi retributivi dei leader del mercato nei rispettivi settori. È pensato per orientare gli utenti Premium nella valutazione delle posizioni aperte e aiutarli a negoziare la propria retribuzione. Tale benchmark non è fornito direttamente dall'azienda, quindi la retribuzione effettiva potrà risultare anche notevolmente superiore o inferiore.
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