Marketing Manager, ABM

Perceptyx, Inc.; United States; Remote; USD 80,000 - 120,000; Full time

Job summary

A technology company is seeking a Marketing Manager to drive account-based marketing strategies and campaigns. This role requires over 5 years of B2B marketing experience, particularly in tech/SaaS, and proven skills in campaign execution and analytics. The position involves orchestrating multi-channel campaigns for key accounts and measuring performance to inform future strategies.

Qualifications

• 5+ years of B2B marketing experience, preferably in tech/SaaS.
• Proven track record in designing and executing successful marketing campaigns.
• Strong understanding of account-based marketing and personalization tactics.

Responsibilities

• Execute a robust ABM strategy for pipeline acceleration and new business acquisition.
• Orchestrate and manage integrated, multi-channel campaigns for key accounts.
• Measure campaign performance and translate insights into actionable recommendations.

Skills

B2B marketing experience

Account-based marketing

Analytical skills

Tools

Salesforce

6sense

Job description

A company is looking for a Marketing Manager, ABM.

Key Responsibilities

• Execute a robust ABM strategy for pipeline acceleration and new business acquisition
• Orchestrate and manage integrated, multi-channel campaigns for key accounts
• Measure campaign performance and translate insights into actionable recommendations

Required Qualifications

• 5+ years of B2B marketing experience, preferably in tech/SaaS
• Proven track record in designing and executing successful marketing campaigns
• Strong understanding of account-based marketing and personalization tactics
• Hands-on experience with ABM and martech platforms, including Salesforce and 6sense
• Strong analytical skills to interpret data and drive insights