Jobs in Birmingham, United Kingdom

Title:Junior Product Marketing Coordinator

Position Overview

We are seeking a detail-oriented and driven Junior Product Marketing Coordinator to join our Marketing team. This role supports the development and execution of strategic marketing initiatives to effectively communicate product value to target audiences. Reporting to the UK & Ireland Marketing Manager, you’ll collaborate with cross-functional teams including product managers, brand specialists, and sales leads to increase product visibility, engagement, and sales.

Key Responsibilities

The successful candidate will be responsible for the following duties (with reasonable adjustments made for individuals with disabilities):

• Product Content Development: Create and maintain marketing materials such as brochures, user guides, sales tools, and technical product content. Develop compelling product messaging and promotional collateral tailored to various customer segments.
• Marketing Strategy Execution: Partner with product specialists, and portfolio teams to deliver integrated marketing campaigns across a range of scientific products, including lab equipment and consumables.
• Website Management: Ensure accurate and timely updates to product content, datasheets, and images on company websites. Monitor and manage website content to keep it fresh and relevant.
• Social Media Content: Coordinate with the internal brand team to develop and schedule engaging product-focused content for social media platforms.
• Customer Communications: Work closely with the CRM team to identify customer segments and support targeted outbound campaigns for product launches and promotions.
• Product Launches & Campaigns: Lead the execution of product launch plans, coordinating content creation and promotional activities. Monitor campaign performance to assess reach and effectiveness.
• Promotional Activities: Support sales teams and external partners with product promotion initiatives. Plan, implement, and evaluate the success of promotional offers.
• Special Projects: Contribute to research projects and strategic initiatives such as market analysis and trend identification within the scientific supply sector.
• Event Participation: Represent the business at industry events and conferences when required.

Skills & Competencies

• Communication: Strong verbal and written communication skills. Capable of delivering clear, concise, and audience-appropriate messaging.
• Initiative: Proactively seeks opportunities for growth and improvement. Takes ownership of tasks and follows through independently.
• Adaptability: Comfortable with change, able to respond quickly to shifting priorities and feedback.
• Technical Acumen: Strong understanding of marketing tools and platforms. Willingness to embrace new technologies to enhance productivity.
• Collaboration: Able to work effectively in a cross-functional team environment.

Education & Experience

• A qualification in marketing, communications, or a related field (certificate, diploma, or degree) plus internship, or a placement year experience
• Alternatively, at least three years of marketing experience, ideally within the scientific or technical sector
• A technical or scientific background is advantageous

Language Proficiency

Proficient in spoken and written English. Able to interpret technical information and communicate it effectively to various audiences.

Working Conditions

• Remote-based role, with occasional travel to company sites as needed
• Must be willing and able to travel internationally for business purposes

Physical Requirements

• Frequent use of hands for typing and handling materials
• Regular sitting and occasional standing as part of daily activities

Note: This job description provides a general overview of the responsibilities and expectations for the role. Additional tasks and duties may be assigned as required by the line manager.