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Job summary
A leading health and wellness group is seeking a Head of eComm & Digital Marketing in the Warrington Area. This pivotal role involves leading a team to drive digital strategies for customer acquisition and brand experience, focused on eCommerce growth. Ideal candidates will have over 10 years of experience in digital and brand roles, along with a strong knowledge of social media and a data-informed approach. This position offers a competitive salary of circa £70-90K plus equity opportunities.
Qualifications
- 10+ years of experience in digital, ecommerce, brand and commercial roles.
- Strong foundation in social media content strategy and execution.
- A commercially astute approach with fluency in metrics like LTV and CAC.
Responsibilities
- Lead the digital marketing and eCommerce strategy.
- Manage a dynamic team focused on customer acquisition and engagement.
- Drive awareness, engagement, and sales growth.
Skills
Head of eComm & Digital Marketing
Warrington Area (4 days a week in office)
Circa £70-90K plus amazing equity opportunity
My client is the D2C scale up arm of a health and wellness group; with a range of clients in many geographies.
They are now looking for a leader that will be integral to the next stage of accelerated growth…
We are seeking a highly commercial, brand-led, digital and ecomm expert, who will step into this pivotal leadership role combining strategic company goals with acquisition of customers and a focus on the online / brand experience and customer journey.
You will report to the CEO and lead a small dynamic team (consisting from amazon, ecommerce, B2B Sales, content and digital expertise) and look at scaling with a multichannel approach.
You will be driven and entrepreneurial; a leader; a creative thinker with the commercial acumen and savviness to continually attract new customers and keeping the current ones coming back for more!
You will come up with effective ecomm and digital strategies that will drive awareness, engagement, sales and loyalty.
You will also be involved with;
- Brand Strategy & Dynamic Leadership
- Commercial Oversight
- Team & Agency Management
- Content & Channel Execution
- Innovation & Growth
- Data & Insights
You will be inspired by the mission!
- You are an expert in profitable D2C growth leveraging content to deliver sustainable results – health tech, FMCG challenger, lifestyle, beauty and retail will do.
- 10+ years of experience in digital, ecommerce, brand and commercial roles
- A proven track record of growing and evolving a brand through innovative content, online engagement and campaign execution.
- Strong foundation in social media content strategy and execution – a key driver the brands evolution.
- A commercially astute, data-informed approach with fluency in metrics like LTV and CAC.
- Passion for health, wellness, and wellbeing.
- Must be inspired by the mission as much as the role itself; comfortable working at pace in an entrepreneurial environment, while managing diverse stakeholders and priorities.
- Inspirational leadership style with the ability to nurture and grow a high-performing team.
- Rates depend on experience and client requirements
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.