Artificial Intelligence jobs in Émirats arabes unis

Driving success through accountants is a key priority for Sage’s small strategy in the UKI. This role supports the planning, execution, and optimisation of an integrated New Customer Acquisition (NCA) marketing plan for accountants, directly contributing to growth targets and revenue objectives.

The focus is on developing and delivering multi-channel campaigns that attract new accountancy practices to Sage while increasing engagement and brand perception. This includes managing key product funnels—Sage for Accountants, GoProposal, AutoEntry, and Futrli—and bringing them together into a cohesive go-to-market (GTM) plan, covering events, webinars, content, social media, paid media, and partnerships.

Success in this role requires a data-driven approach, with a strong emphasis on measuring, analysing, and refining campaign performance. Collaboration with UKIA digital and campaign teams is essential to execute high-impact marketing initiatives that drive consideration and growth through accountants.

Location: 3 days per week out of our Newcastle or Manchester office

1. Campaign Execution & Performance: Assist in delivering targeted digital and field marketing campaigns, ensuring they align with business objectives and contribute to key metrics such as MQLs, trials, SQOs, ARR, and ROI.
2. Strategy & Planning: Support the NCA marketing strategy, working closely with internal teams to develop and refine plans that drive demand and customer engagement.
3. Performance Analysis & Reporting: Track and analyse campaign success using CPL, CPA, ROI, and LTV:CAC metrics, providing actionable recommendations to improve results.
4. Data-Driven Optimisation: Use analytics and insights to refine campaign strategy, creative execution, and channel performance, ensuring continuous improvement in acquisition costs and effectiveness.
5. Lead Nurture & Sales Alignment: Support the development of customer journeys from awareness to conversion, optimising nurture programs and ensuring alignment with sales teams.
6. Collaboration & Stakeholder Management: Work with cross-functional teams, including digital and campaign hubs, to implement and optimise marketing plans.
7. Budget Management: Assist in tracking and managing the marketing budget to maximise ROI.

1. Proven ownership of developing marketing plans with measurable outcomes.
2. Experience in driving engagement & ARR through personalised, targeting and optimised in-product journeys leveraging martech functionality.
3. Proven ownership of end-to-end campaign planning and execution including a content-led, customer-first approach (ideally in a large organisation), with the ability to switch and prioritise between tactical and strategic initiatives.
4. Demonstrate ability to take a set of core messages and transform them into a form suitable for target audiences.
5. Demonstrate commerciality and ability to deliver on budget, KPIs, revenue and ROI – including proven lead generation.
6. Proven ability to build collaborative relationships across multiple teams to deliver activity, in a GTM setting.
7. Proficiency in English language, verbal and written.
8. Background in influencing and presentation skills.

Performance Marketing

United Kingdom

Newcastle; Manchester

Hybrid

Working at Sage means you’re supporting millions of small and medium-sized businesses globally with technology to work faster and smarter. We leverage the future of AI, meaning business owners spend less time doing routine tasks, like entering invoices and generating reports, and more time pursuing their ambitions.

Our colleagues are the best of the best. It’s why we were awarded 2024 Best Places to Work by Glassdoor. Because to achieve extraordinary outcomes, we need extraordinary teams. This means infusing Sage with people who knock down barriers, continuously innovate, and want to experience their potential.

We celebrate individuality and welcome you to join us if you embrace all backgrounds, identities, beliefs, and ways of working. If you need support applying, reach out at careers@sage.com.